The Consumer 2020

PSFK’s new Consumer 2020 report, developed in partnership with Cisco, explores, questions and discusses how brands can adapt to a new collective of empowered consumers. The democratization of technology has allowed these individuals to access creation tools typically limited to retailers and brands. The Consumer 2020 report presents tactics that will help organizations develop a symbiotic relationship with their audiences.

Published June 2017

Featured in the 18+ page report, readers will find:
  • In-depth insights and statistics about changing consumer behavior leading to 2020
  • 5 profiles of new consumer roles and responsibilities in the marketplace
  • 4 key shifts transforming consumer-first industries
  • Actionable engagement strategies and resources for retail, hospitality, and sports & entertainment brands
  • Detailed information about how Cisco can help your company develop a Digital Network Architecture
  • Plus a 15+ page presentation deck


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