Driving Sales Through Video Engagement
As more consumers are watching videos on their mobile devices, leveraging the video format is becoming an increasingly crucial strategy for brands. From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue. This PSFK research paper explores best-in-class examples of how video is directly connecting customers to products, via entertaining and educational content, and more.
Published December 2018
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