Driving Sales Through Video Engagement

As more consumers are watching videos on their mobile devices, leveraging the video format is becoming an increasingly crucial strategy for brands. From personalized media to live-streamed experiences to shoppable video, brands are finding innovative ways to leverage content to generate revenue.

This PSFK research paper is a study of best-in-class initiatives that connecting customers to products via entertaining and educational content.

Published December 2018

Pro content

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at sales@psfk.com or +1 646 520 4672 for more information.

Immersion

Invite the analysts behind this PSFK report to come and provide a tailored presentation at your office or next conference. We work to tailor our talks to provide context and actionable recommendations for all audiences. There are three ways to get in touch:

Innovation Workshops

Turn the insights and recommendations found within this report into action through a workshop. Customized specifically for your business' goals, needs and culture, this is a hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Whether these run from 4 hours to 2 days, your team will leave not just inspired and informed, but ready to take action.

Insights

Beauty How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Advertising How Brands Like Influenster And Taobao Are Educating Consumers With Video Content

Shoppable online video provides engaging and easy-to-consume means to educate consumers about products and services, as well as connects them with industry experts via social media

Brand Activation & Immersion How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce

Shoppable content is getting a boost from influencers and celebrities promoting products and services via interactive platforms

View more posts about How Platforms Like Yahoo Use Video Content To Enable Influencer-Driven Commerce