PSFK’s professional-grade research platform, featuring access to our full-report library and on-demand research services.

Take me to PSFK iQ

Help, I have question!

  • + What is my level of access?
  • + Not sure what product is right me
  • + I am having access issues
Chat with a representative

Want to send us an email?

Email us at

Enabling Retail Personalization At Scale

This PSFK research paper provides insights into enabling highly personalized shopping experiences for retailers and their customers. From initial browsing to post-purchase fulfillment, and even ongoing product support, retailers are optimizing product discovery and use by leveraging a variety of connected platforms and technologies, or partnering with third-party services.