Enhancing Brand Experience In A Hybrid Landscape

While the ability to visit stores, attend concerts, and populate conferences in-person continues to fluctuate and be limited in scope, there remains a widespread consumer desire for interactive entertainment and immersive experiences. By deploying augmented and virtual reality tools, updated approaches to livestreaming, and growing social platforms, brands can meet and exceed these new consumer expectations for experiences and foster consumer engagement in the process. 

In this report, the PSFK Labs team has examined how brands are innovating their approaches to remote consumer engagement by creating virtual worlds individuals can explore and curate to fit their personal preferences. Learn how brands can excite, intrigue, and engage consumers by linking physical products, related digital landscapes, and remote adventures. Discover how brands are joining new live streaming and virtual reality tools with the importance of human insight and relatability, to build upon the joys of travel, leisure, and culture in the comfort of people’s homes. 

Published April, 2021

This 15-page research paper includes:

  • An exploration of how brands are engaging customers in an increasingly digital world by tapping into and even creating interactive online platforms that foster connection and replicate the benefits of in-person affinity groups and communities
  • 7 trends detailing how brands can stand out in an increasingly crowded field of online events
  • 24 trend-supporting exemplary case studies

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