Evolving Loyalty Programs
This PSFK research paper gives an overview of how customer loyalty programs are evolving to better meet customer behavior and priorities. The paper provides related insight and examples that exhibit the transition of loyalty programs from being purely transactional and points-based toward experiential, social and mobile platforms and reward options.
- An insight-led overview of loyalty programs
- A compilation of best-in-class examples of companies with new approaches to loyalty
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