Facilitating Programmatic TV Advertising
This PSFK Research Paper provides a brief overview of programmatic TV advertising. The paper includes links to articles providing insight and statistics on the current state of this form of advertising, and leading companies that are facilitating it.
Published April 2017
- A data-driven overview of programmatic advertising
- A selection of best-in-class examples of companies that are driving innovation in this area
- A guide to relevant PSFK reports for additional information
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