The Future of Automotive

Scenarios Driving The Digital Transformation Of An Industry

The Future of Automotive, created in partnership with Microsoft, presents various opportunities for driving business forward in a mobile-first world. The future state of the automotive industry is brought to life through five forward-looking scenarios to highlight how social consumer attitudes, connectivity and automation are shaping the potential of personal and flexible mobility. Insights learned can help manufacturers, OEMs and dealers understand how cloud-based solutions can transform their businesses in order to drive new levels of service throughout the entire value chain.

Published September 2016

Summary Presentation

Featured in the 30+ page report, you will find:  
  • 5 connected scenarios impacting digital transformation for future business
  • 10 key trends driving the automotive industry
  • 4 industry disruptors shaping new mobility
  • Top 5 technologies kickstarting transformation
  • Expert insights and leading case studies
  • Actionable takeaways for manufacturers, OEMS and dealers
Member content


Private Presentations

The team at PSFK Labs can present tailored versions of the findings of the report to private corporate teams and at public events. To book an in-person presentation, contact reports@psfk.com.

Team Workshops

Turn the trends into action, with a PSFK Workshop. Customized specifically for your business' goals, needs and culture, this is a two-day intensive, hands-on dive into the ideas and trends in our reports, with a focus on implementing them for your own business or clients. Your team will leave not just inspired and informed, but ready to take action. To discuss a private workshop contact reports@psfk.com.