PSFK's Future of Retail Report 2019

Every year, PSFK explores the most important topics in retail and the customer experience in our Future of Retail reports. In this retail innovation report, PSFK’s Future of Retail 2019 report unpacks the Direct-To-Consumer opportunity, covering enterprise-critical strategies around supply chain and technology infrastructure, store design and service, and CRM and loyalty systems.

The report examines three key pillars that define the space, through the lens of 9 key strategies, supported by best-in-class case studies, statistical data and analysis.

PSFK’s Future of Retail 2019 report also includes insights collected from the PSFK x Suzy Future of Retail 2019 Consumer Survey, a survey of over 500 consumers conducted by PSFK and Suzy, the consumer intelligence platform. The report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services.

Published October 2018

The 60+ page report includes:

  • Key insights on the new consumer expectations for retail
  • 3 key pillars that define a direct-to-consumer approach
  • 9 trends-based initiatives supported by 27 exemplary case studies
  • Strategies that all brands and retailers can implement in order to own the entire retail life cycle
Additional content:

  • Summary presentation deck
  • PSFK x Suzy Future of Retail 2019 Consumer Survey raw data
  • Link to Future of Retail 2019 webinar recording

This report is part of a series that PSFK has published on innovation in in retail and along the customer experience journey. Our reports provide business ideas to corporate members of our research intelligence service. In addition, we provide talks and ideation workshops based on the contents of our surveys and guides. Contact our sales team at or +1 646 520 4672 for more information.


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