Innovating Consumer Electronics Retail

This PSFK Research Paper explores innovation in retail, with a specific focus on the consumer electronics industry. The paper includes articles providing insight related to innovative retail practices and best-in-class examples from consumer electronics.

Published April 2017

This concise, 8-page research paper includes:
  • A data-driven overview of technology’s role in retail
  • Insight and examples of best-in-class consumer electronics retail activations
  • A guide to relevant PSFK reports to consult for further reading

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