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PSFK Report

Leveraging Out-Of-Home Engagements

This PSFK research paper gives an overview on the out-of-home industry, examining new ways marketers are thinking about maximizing engagement around traditional formats and rethinking what’s possible with new technologies and channels. This research paper also provides insight and examples of how brands are driving relevance through real-time context and adding layers of interactivity.

Published February 2018