Personalizing Digital Content With AI Tools
This PSFK research paper gives an overview of new ways that AI is personalizing brand narratives, delivering curated recommendations tailored to customers’ preferences and past purchases or online behaviors. The paper provides related insight and examples of how companies are using AI tools to personalize content for customer-brand engagement.
Published August, 2017
- An insight-led overview of how companies are using AI tools to personalize content for customer-brand engagement
- A compilation of best-in-class examples of AI personalizing brand narratives, delivering curated recommendations tailored to customers’ preferences and past purchases or online behavior
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