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PSFK Report

Shopping As A Hyper-State

For today’s mobile-first, always logged-on consumers, the opportunity to shop is never far from hand. Thanks to the rise of smartphones and connected commerce solutions, the purchase path is not a separate journey, but rather woven into everyday life, and customers dip in and out of shopping mode in an instant. To capitalize on this new reality and meet outsize expectations for speed, convenience and flexibility, companies need to deliver shopping experiences that fit seamlessly into people’s existing behaviors.

This PDF presentation offers brands and retailers across industry verticals insights into today’s consumer expectations for retail experiences integrated into their daily lives, as well as best-in-class examples of how leading retailers are delivering on—and even exceeding—these demands. From leveraging next-gen tech to anticipate problems before they occur and enable queue-less, checkout-free transactions, to embedding shopping into entertainment experiences, these are the advanced retail capabilities serving consumers what they need, when they need it.

Published March 2020