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This research paper explores how retailers are reinventing the wishlist/gift registry, turning gifting into a more personalized and seamless experience. In addition to the traditional gifts associated with weddings, birthdays and other occasions, category leaders are tapping into the trend of gifting experiences over physical goods. Retailers are also leveraging best-in-class app-based experiences like swipe-to-like and tools like smart mirrors to populate wishlists.
Published July 2018