Transforming The Travel Planning & Booking Experience
This PSFK research paper gives an overview of how travel agencies and other businesses are adapting their marketing and services to better meet the needs of today’s traveler. The paper provides related insight and examples that show progressive ways that companies are connecting with customers before and during the travel booking process through personalized service, curation, and experience.
Published September 2017
- An insight-led overview of how travel agencies and other businesses are adapting their marketing and services
- A compilation of best-in-class examples that exhibit the transition from customized online shopping to tailored location experiences
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