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Take me to PSFK iQThis PSFK research paper gives an overview of how travel agencies and other businesses are adapting their marketing and services to better meet the needs of today’s traveler. The paper provides related insight and examples that show progressive ways that companies are connecting with customers before and during the travel booking process through personalized service, curation, and experience.
Using digital tools to quickly connect customers to an AI-enabled chatbot and/or human agent to provide in-the-moment service and support