Brand Activation & Immersion How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Fashion & Apparel Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience

The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way

Fitness & Sport Lululemon Targets Male Consumers With Running-Focused Gear

The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers

Retail Nike Launches Docu-Like IGTV Series Featuring Everyday Athletes

The activewear retailer is aiming to engage a younger audience by featuring inspiring stories of everyday consumers overcoming obstacles to meet athletic goals on its IGTV channel

Loyalty & Membership Adidas 'Creators Club' Offers Members Invite-Only Events And Exclusive Merchandise

Joining the likes of Nike in the digital shopping world, the athletic brand is debuting a membership that lets shoppers choose among four levels of rewards systems, offering early access to products as well as exclusive events

Merchandising & Curation Interview: Reebok VP On How The Brand Is Providing High-Impact Clothing For All Women

Barbara Ebersberger, VP Performance Apparel at Reebok, shares with PSFK how the performance apparel brand is helping address an industry’s lack of sizing solutions while catering to the emotional appeal of its female users

Design Crowdsourcing Is Helping Outdoor Voices Design All Of Its Future Products

The activewear brand is collecting information from fans to use in future product designs, putting the customer front and center

Design H&M's Sustainable Activewear Incorporates Recycled Fabrics

The fashion retailer is moving forward with its commitment to become a circular business

Fashion & Apparel Nike Has Launched Its Sports Hijab For Muslim Female Athletes

The brand designed the product with input from professional athletes like U.S. Olympic fencer Ibtihaj Muhammad

Wellness Yoga Wear Made From Coffee Grounds And Crab Shells Achieves Eco-Friendly Balance

Rumi X is a yoga wear company that transforms waste materials into breathable, soft yoga wear

Advertising Lululemon's Meditation Busses Help Londoners Find Calm And Focus

The complimentary sessions including soothing scents and light refreshments

Work Activewear Reflective Shirt Lets Wearers Go Straight From Office To Activity

Ravelin’s RSO1 combines fitness technology with a work-friendly aesthetic

Technology Under Armour's New Premium Sleepwear Helps Athletes Recover Faster

The activewear brand claims to have created pajamas that promote body healing and recovery during sleep

Adidas' Activewear Suit Will Let You Run Your Morning Commute With Ease

Capitalizing on athleisure, brands are expanding their footprint by rethinking business attire