activewear

Fashion & Apparel Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Fitness & Sport French Sporting Goods Retailer Opens Apple-Powered Cashless U.S. Store

Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

Loyalty & Membership Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

Analysis How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness

This excerpt from PSFK’s New York Retail Innovation Guide details how leading activewear retailers in the city are investing in community-oriented, personalized and tech-driven engagements to integrate themselves into shoppers' fitness and lifestyle goals

Brand Activation & Immersion Interview: How Apparel Brand Terez Builds Community Through Positivity-Focused Experience

The founder of activewear brand Terez on creating immersive customer experiences, the importance of community and implementing retail technology in a purposeful way

Merchandising & Curation Lululemon Targets Male Consumers With Running-Focused Gear

The fitness brand known for trendy activewear apparel is tweaking its strategy to include more male-specific campaigns and products related to running to better extend its reach beyond female consumers

Retail Nike Launches Docu-Like IGTV Series Featuring Everyday Athletes

The activewear retailer is aiming to engage a younger audience by featuring inspiring stories of everyday consumers overcoming obstacles to meet athletic goals on its IGTV channel

Shopper Marketing & Promotion Adidas 'Creators Club' Offers Members Invite-Only Events And Exclusive Merchandise

Joining the likes of Nike in the digital shopping world, the athletic brand is debuting a membership that lets shoppers choose among four levels of rewards systems, offering early access to products as well as exclusive events

Fashion & Apparel Interview: Reebok VP On How The Brand Is Providing High-Impact Clothing For All Women

Barbara Ebersberger, VP Performance Apparel at Reebok, shares with PSFK how the performance apparel brand is helping address an industry’s lack of sizing solutions while catering to the emotional appeal of its female users

Design Crowdsourcing Is Helping Outdoor Voices Design All Of Its Future Products

The activewear brand is collecting information from fans to use in future product designs, putting the customer front and center

Design H&M's Sustainable Activewear Incorporates Recycled Fabrics

The fashion retailer is moving forward with its commitment to become a circular business

Fitness & Sport Nike Has Launched Its Sports Hijab For Muslim Female Athletes

The brand designed the product with input from professional athletes like U.S. Olympic fencer Ibtihaj Muhammad

Wellness Yoga Wear Made From Coffee Grounds And Crab Shells Achieves Eco-Friendly Balance

Rumi X is a yoga wear company that transforms waste materials into breathable, soft yoga wear

Advertising Lululemon's Meditation Busses Help Londoners Find Calm And Focus

The complimentary sessions including soothing scents and light refreshments