Africa

Automotive No Wi-Fi Luxury Rail Line Encourages Its Passengers To Disconnect

Rovos Rail, with lines running all across Africa, aims to distinguish itself by fulfilling the consumer desire for a digital detox, encouraging its travelers to check out the sights and connect with their fellow riders

Brand Activation & Immersion ASOS Is Helping Keep Kenyan Women In School By Providing Reusable Sanitary Pads

A partnership between the retailer and the SOKO Community Trust will use cut-offs from the former's Made in Kenya collection to provide pads to girls in the African nation

Shopper Education & Assistance Repair Service Provides Customers With Network Of Brand-Certified Mechanics

Parts manufacturer Eurorepar's service will partner with local garages and mechanics to fix any kind of car, helping customers receive the work they need while also supporting smaller repair shops

Beauty Perfume Line Uses Raw Ingredients From Conflict Zones To Support Victims

Now sold at Sephora, beauty brand 7 Virtues is working with local suppliers in the hopes of helping farmers from rebuilding nations

Merchandising & Curation Four Seasons Private Jet Journey Lets Customers Travel The World In Luxury

The hotel brand is expanding its above-and-beyond service with curated travel plans that meet every luxury consumer need through personalized attention and an emphasis on a unique travel experience

Food & Beverage Starbucks Creates Employee Toolkit & Workshops To Combat Bias

From new in-store technologies to a redesigned employee curriculum, the coffee company is taking its customer feedback seriously in its effort to fight racial biases and provide fair treatment

Hotels, Hospitality & Travel This Truck Hotel Offers Travelers Flexibility Of Destination

The Truck Surf Hotel gives travelers the opportunity to explore uncrowded surf spots, natural parks and mountains, as well as immerse themselves in different cultures

Syndicated A Simple Idea Is Making People Rethink Food In Their Community

Two women who began turning disused space in a former mill town into free food plots have inspired a global movement of growers

Advertising Interview: How We Can Shape The Future Thoughtfully

Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference

Entertainment Trader Joe's Podcast Takes Consumers Inside The Business

The five-part series aims to engage the grocery chain's fanbase by answering frequently asked questions and telling stories around its stores and products

Hotels, Hospitality & Travel Airbnb's New "Office of Healthy Tourism" Promotes Untapped Destinations

The venture is the company's latest attempt to relieve overcrowded cities and boost sustainable travel by drawing tourists to smaller towns and villages

Retail Virgin Holidays Entices Travelers With New Experiential Store

Virgin Holidays opened the ultimate consumer-focused travel store, complete with VR experiences and refreshments

Fashion & Apparel Tactile Clothing Helps The Visually Impaired Choose Outfits

The pieces from Balini Naidoo are made to make dressing up easier for the blind

Design Volvo Debuts New Station Wagon In A Swedish Family's Driveway

Volvo's launch in suburbia showed the car in its 'natural habitat' and proved how well the brand knows its audience