airline

Analysis How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Case Study Jetlagged Travelers Can Now Experience Tokyo On Their Own Schedule

Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

Hotels, Hospitality & Travel Finnair's Sustainable Travel E-Concierge Curates Personalized Trips

The Finnish airline now offers a portal where international visitors can plan their customized, sustainable Nordic vacation in one place, including trips for almost every kind of tourist

Automotive Lyft Riders Can Earn Loyalty Points At Hilton And Delta

Members of Hilton Honors and Delta SkyMiles can synch their accounts with Lyft to earn points every time they ride with the service

Brand Activation & Immersion TWA Hotel Offers Travelers Food From Iconic NYC Vendors

The hotel, slated to open May 15, will offer diners the chance to experience NYC's international variety like the Halal Guys and Earl of Sandwich in a reference to the TWA's global reach

Loyalty & Membership United Airlines Offers Dynamic Flight Pricing For Rewards Members

The airliner is replacing the more traditional pricing model with a dynamic one for passengers purchasing with frequent flyer miles

Advertising How Innovative Beverage Retailers Like Johnnie Walker Are Enabling Immersive Brand Experiences

From beer-themed airliners to experiential retail stores, here's how today's leading beverage brands are driving engagement with customers

Banks, Insurance & Financial Services Interview: How Rally Rd. Is Reinventing Car Investment For A Sharing Economy

The auto investment platform's co-founder Rob Petrozzo speaks to PSFK about investment equity where it concerns classic cars and other high-ticket items, as well as why the future car experience will be about sharing, not owning

Features How Airports And Airlines Like Cathay Pacific Are Prioritizing Wellness & Relaxation

Catering to consumers' interest in wellness, airports are upgrading the travel experience with yoga, meditation and other calming activities

Post Purchase Service & Support South African Airliner Personalizes Passengers' Flight With Mobile Booking, Flight Updates, Social Sharing And More

Kulula launched an app that aims to consolidate and customize the flying experience, allowing customers to book flights, choose seats, rent cars, share trip details on Facebook and much more

Merchandising & Curation How Airports Like JFK Are Delighting Travelers With Pre-Boarding Entertainment

From PSFK's Reinvigorating The Airport Experience, here's how four leading airports are investing in tech-based entertainment activations to enliven the pre-boarding experience

Entertainment How Brands Like KLM Build Community Through Virtual Connection

Interactive technologies help build authentic, virtual connections between brands and consumers around the world

Shopper Marketing & Promotion JetBlue Takes Over Contest Participants' Instagram Accounts

The travel brand requires those who enter its contest to receive unlimited air travel for one year to delete their Instagram content and replace it with a customized promotion image

Cafe & Restaurant Air Asia Offers Customers Permanent Restaurant Inspired By Flight Menu

Called Santan, the airliner's fast-food restaurant is at once designed to drive brand engagement as well as test out new items on the ground to be used for the in-flight menu