airline

Brand Activation & Immersion JFK Travelers Can Stay In Retro Hotel Built Inside Abandoned TWA Terminal

Called the TWA Hotel, the retro-inspired space references its midcentury origin as a terminal for the defunct airline, and will transform the landmark into on-site accommodations for added convenience

Hotels, Hospitality & Travel American Airlines Enhances Premium Travel Experience With Amenity Kits

Catering to the business and regular long-haul traveler, American's new in-flight kits add extra luxury to premium passenger classes

Delivery & Logistics Panel Discussion: New Destinations For Airport Retail

Experts weigh in on how retailers are increasingly looking at airports as a place to engage consumers, creating experiences out of what was once idle downtime by catering to their in-moment needs with popups, services, app integrations and more

Shopper Education & Assistance KLM's Face-Scanning Hologram Booth Connects Travelers Across Airports

With Take-off Tips, travelers can connect with locals at their destination airport, letting them exchange info and advice via real-time conversation as they wait to board

Food & Beverage Airlines Like JetBlue Are Using Algorithms To Offer Passengers Tailored Menus

Certain airliners are employing predictive algorithms to help fine-tune their menus, offering passengers selections they're more likely to enjoy, based on factors like routes served and time of day, as well as helping to reduce food waste

Merchandising & Curation Luxury Amenities Brand Helps Airliners Build Consumer Rapport

As travel kits see a resurgence in popularity, an amenities company is helping airliners make use of the opportunity to build consumer-brand associations and create memorable experiences

Retail BrewDog Offers Customers All-Inclusive Trip On Its Craft Beer Airline

Taking in-flight beverages to the next level, the Scottish brand is offering fans a dedicated airline and opportunity to taste-test its craft beer, try exclusive altitude-sensitive brews, enjoy a four-night stay in Columbus, OH and more

Shopper Marketing & Promotions JetBlue Offers Customers The Chance To Volunteer At A Mystery Destination

This Giving Tuesday, the low-cost airliner's JetBlue For Good campaign will send 50 contest winners to an undisclosed location to give back to local communities

Automotive Interview: How One VR Company Plans To Fix The Flying Experience

Faced with tough competition and pressure to innovate, airlines are looking to improve the in-flight experience, and the CEO of VR company SkyLights believes he has found the solution

Loyalty & Membership Travel Platform Acts As Concierge For Passengers While Helping Airlines Collect Data

Guestlogix allows airlines to elevate their customers' experience by letting travelers seamlessly book hotels, flights and car services while also providing key data to airliners on what customers value most

Health American Airlines To Offer Passengers In-Flight Meditation Sessions

The airliner partnered with the Calm app to offer passengers audio and visual relaxation exercises in-flight, catering to consumer interest in wellness and relaxation as well as improving the customer experience

Packaging & Product Engagement Delta And Virgin Atlantic's Beer Vending Machine Offers Customers 230 Flavors

Following the airliners' opening of a pub, the machine is intended to further promote their U.S. destinations, dispensing several hundred beer varieties and assigning one to each location to build engagement with customers

Hotels, Hospitality & Travel Mapping The Modern Competitive Travel Landscape

Today's leading travel brands are delivering curated, seamless and empowered experiences—and a few are achieving on multiple levels

Design Why Lufthansa Gave Its Brand Design A Refresh

The airline with an iconic design has revamped its image to remain relevant in the digital age