Alexa

Brand Activation & Immersion Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Children Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Food & Beverage Sparkling Ice Fans Can Access Customized Drink Recipes Through Voice Activation

As part of its packaging and ingredient revamp, Sparkling Ice launched voice apps for Google Assistant and Amazon Alexa, offering cocktail and mocktail recipes for customers

Entertainment The New York Times Hopes Alexa Skills Will Win Subscribers

The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices

Automotive Drivers Can Interact With Amazon Alexa Via Echo Auto

Drivers can now access the AI assistant from their car with new features like safety assistance that showcase how voice can enhance the driving experience

Consumer Goods Amazon Programs Oven To Prepare Select Whole Foods Meals And Items

Amazon spearheaded a partnership between June ovens and Whole Foods, programming the appliance to recognize and prepare 30 items from the grocer's 356 Everyday Value product line

Health Diabetes Patients Can Turn To Alexa For Daily Management Support

The Sugarpod care plan is an interactive diabetes management system that incorporates an Alexa capability to provide voice-controlled interfacing, streamlining daily routines for sufferers of the disease

Fashion & Apparel Interview: Perry Ellis Shoppers Can Ask Alexa What To Wear

In an interview with PSFK, Marketing Manager Ally Lee explains why Perry Ellis created a voice-activated skill that provides men with curated, real-time advice that integrates seamlessly with their daily routine, and that, in turn, is helping inform the apparel brand's online and offline store experience

Loyalty & Membership BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Packaging & Product Engagement Frito-Lay's Alexa Skill Lets Parents Leave Notes In Their Kids' Lunches

Parents can ask Alexa what to write in notes on the snack brand's products, helping support their kids as they return to school

Retail Fashion Box Integrates Alexa Skill To Offer Customers Interactive And Personalized Unboxing

Gwynnie Bee is marshaling voice technology to interact with subscribers as they unbox their items, taking them through scenarios that highlight the service's products and features

Hotels, Hospitality & Travel American Airlines Lets Passengers Peruse In-Flight Entertainment Via Alexa

The airline is letting Alexa users check what movie options their flight will have from the comfort of their home, helping them better prepare for their flight

Delivery & Logistics Customers Can Complete Their Food Delivery Order Using Alexa

As an extension of an existing Alexa capability, now hungry consumers can make and repeat full food orders by voice command, optimizing the AI assistant's usefulness and enabling seamless delivery

Shopper Education & Assistance Baby Food Brand Integrates Alexa To Make Mealtimes More Fun

Sophie Sprout, an Alexa-enabled voice assistant, makes mealtimes more enjoyable by providing music, sound effects and more to go along with its organic baby food products, aiming to help parents give their children nutritious meals