Alexa

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Entertainment Audible Taps Alexa To Help Power Customer Support Hotline

Amazon's latest Alexa skill connects Audible listeners to a customer service representative on command

Automotive How Brands Like GM Turn The Car Into A Mobile Commerce Hub

From Volkswagon to Honda, leading automotive retailers are integrating cars with ecommerce and digital entertainment capabilities to make the driving experience the highlight of the journey

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Fashion & Apparel Sperry Sporters Can Ask Alexa How To Reduce Environmental Footprint

The footwear retailer is raising awareness among consumers on ocean pollution with an Alexa Skill called Sperry Waterkeeper

Health Parents Can Ask Alexa To Check Their Baby Apps And Devices

As one of the biggest baby gear retailers, Amazon is launching a Baby Skill Activity API, letting parents update baby apps and baby care devices to monitor feedings, changing times, weight and more through voice control

Children Amazon Alexa Lets Listeners Dictate Their Own Adventure

In collaboration with its popular audiobook division ‘Audible,’ Amazon is releasing interactive Choose Your Own Adventure-style stories on Alexa-enabled devices

Food & Beverage Sparkling Ice Fans Can Access Customized Drink Recipes Through Voice Activation

As part of its packaging and ingredient revamp, Sparkling Ice launched voice apps for Google Assistant and Amazon Alexa, offering cocktail and mocktail recipes for customers

Loyalty & Membership The New York Times Hopes Alexa Skills Will Win Subscribers

The publication continues to digitize its content, linking up with Amazon's voice AI to enable a daily news briefing, weekly quiz and more for Alexa-enabled devices

Post Purchase Service & Support Drivers Can Interact With Amazon Alexa Via Echo Auto

Drivers can now access the AI assistant from their car with new features like safety assistance that showcase how voice can enhance the driving experience

Consumer Goods Amazon Programs Oven To Prepare Select Whole Foods Meals And Items

Amazon spearheaded a partnership between June ovens and Whole Foods, programming the appliance to recognize and prepare 30 items from the grocer's 356 Everyday Value product line

Technology Diabetes Patients Can Turn To Alexa For Daily Management Support

The Sugarpod care plan is an interactive diabetes management system that incorporates an Alexa capability to provide voice-controlled interfacing, streamlining daily routines for sufferers of the disease

Retail Interview: Perry Ellis Shoppers Can Ask Alexa What To Wear

In an interview with PSFK, Marketing Manager Ally Lee explains why Perry Ellis created a voice-activated skill that provides men with curated, real-time advice that integrates seamlessly with their daily routine, and that, in turn, is helping inform the apparel brand's online and offline store experience

Automotive BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice