AR

Analysis How Retailers Like KIND Are Harnessing AR To Simplify Shopping

Thanks to brands like Macy's and Sephora, shoppers can use augmented reality to find out exactly what they're buying, even before they purchase a product

Advertising Mobile Shoppers Can Tap Toyota's Interactive Ad To Explore Car Features In AR

Prospective buyers can forgo visiting a showroom or even downloading an app, simply clicking the auto brand's social media content to enable AR projections of interior and exterior car features from anywhere they are

Beauty L'Oreal's ModiFace Brings Virtual Makeup Trial To Amazon Mobile Shoppers

In an exclusive with PSFK, the CEO of ModiFace speaks to the power of the beauty x tech co's proprietary artificial intelligence and AR simulation to enhance digital discovery and boost shopper confidence—at scale

Brand Activation & Immersion From Sotheby's To Zillow, Real Estate Companies Are Making Homebuying Immersive With Remote Touring

Here's how four retailers have leveraged mixed reality technology to let customers immerse themselves within a potential new home without ever leaving the couch

Fashion & Apparel How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Fitness & Sport Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Features How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Entertainment How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Retail Retailers Can Employ Mobile Camera Tool To Gauge Consumers' Emotional Responses

Turning consumers' phone and computer cameras into a shopping tool, NexTech's AI uses facial recognition and anlysis to assess shoppers' reactions and urge them to purchase or suggests similar items

Podcast Podcast: Leveraging Shopper Data To Build Better Retail

In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences

Home Zillow Elevates The Online Real Estate Search With Virtual Reality

Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic

Loyalty & Membership From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Merchandising & Curation Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Health How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

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