AR
Related Reports
From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint
Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team
From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences
Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience
Turning consumers' phone and computer cameras into a shopping tool, NexTech's AI uses facial recognition and anlysis to assess shoppers' reactions and urge them to purchase or suggests similar items
In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences
Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic
PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers
Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology
These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers
Shutterstock now lets iOS customers overlay the walls of their retail spaces with AR renderings of its stock images—a feature that resulted from the site's employee tech hackathon
As outlined in PSFK's Shopper Data Debrief report, MAC's Shanghai Experience Center is an immersive space that aims to bridge the gap between physical and digital retail with tech-led interactive shopping
The pizza chain is attempting to edge out the market leader, offering U.K. customers the chance to scan Domino's ads with its AR app and access competitive offers
While maintaining its reputation as a high-end multibrand mainstay, the beauty retailer takes a targeted approach when appealing to consumers in a market dominated by the likes of JD.com and Tmall