AR adoption is on the rise: American users will reach 51.2 million this year, up 36% from last year (2017)

61% of consumers prefer store experiences which provide AR activations, helping turn prospects into customers

2 million shoppers have used Houzz’s AR mobile app when making a purchase (in 9 months' time)

More than 54% of consumers say they'd like to use AR to shop for household items

Visual content in the shopping experience produces a 111% conversion lift

52% of shoppers believe retailers should invest in tech to create a convergence between online and offline shopping

40% of shoppers would like to use AR to test a product virtually before they buy

45% of shoppers say they would spend more online if they had access to visualization tech

More than 50% of 13-34-year-olds in the U.S. play with Snapchat AR Lenses

Apple surpasses 13 million ARKit downloads within six months

360-degree VR ads perform up to 300% better than normal ads

Travelers can now take a photo of their bags to determine size and weight requirements for luggage before they leave home with KLM's AR app

Two new models of AR smartglasses lend fashion appeal to Snap's original Spectacles product

To attract more creators, Snapchat expands its shoppable AR offering to more users

Marketers are shifting their focus from VR to AR

As part of its rebranding campaign, Gymboree offers consumers sweepstakes, animated designs and emojis generated by users' facial expressions in its AR mobile app

Making the most out of how consumers actually use AR

Kia's AR Facebook Messenger tool allows users to virtually view 2018 Stinger GT in their driveway

Porsche plans to outfit 189 U.S. dealerships with AR headsets to improve service efficiency

Nike's AR Facebook Messenger experiment was a customer hit

AR labels enable users to view animated designs

Creative design agency Frey Anderson is partnering with 3D visualization specialist Render Studio to develop AR beer cans

The first app to take advantage of Google's Cloud Anchors shared AR experiences platform is 'Just a Line', available now for Android

Clairol and Snapchat join forces to make trying-on and purchasing hair color as easy as clicking a button

Apple's rumored AR Smartglasses may include VR capabilities