Innovation Research for AR from PSFK

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Statistics

AR adoption is on the rise: American users will reach 51.2 million this year, up 36% from last year (2017)

61% of consumers prefer store experiences which provide AR activations, helping turn prospects into customers

2 million shoppers have used Houzz’s AR mobile app when making a purchase (in 9 months' time)

More than 54% of consumers say they'd like to use AR to shop for household items

Visual content in the shopping experience produces a 111% conversion lift

52% of shoppers believe retailers should invest in tech to create a convergence between online and offline shopping

40% of shoppers would like to use AR to test a product virtually before they buy

45% of shoppers say they would spend more online if they had access to visualization tech

More than 50% of 13-34-year-olds in the U.S. play with Snapchat AR Lenses

Apple surpasses 13 million ARKit downloads within six months

360-degree VR ads perform up to 300% better than normal ads

Related News

'Pokémon Go' creator Niantic to develop GPS-based tourism games

Foot Locker, Nike and the NBA kick off basketball season with House of Hoops pop-up, AR game, and exclusive releases

Travelers can now take a photo of their bags to determine size and weight requirements for luggage before they leave home with KLM's AR app

Two new models of AR smartglasses lend fashion appeal to Snap's original Spectacles product

To attract more creators, Snapchat expands its shoppable AR offering to more users

Marketers are shifting their focus from VR to AR

As part of its rebranding campaign, Gymboree offers consumers sweepstakes, animated designs and emojis generated by users' facial expressions in its AR mobile app

Making the most out of how consumers actually use AR

Kia's AR Facebook Messenger tool allows users to virtually view 2018 Stinger GT in their driveway

Porsche plans to outfit 189 U.S. dealerships with AR headsets to improve service efficiency

Nike's AR Facebook Messenger experiment was a customer hit

AR labels enable users to view animated designs

Creative design agency Frey Anderson is partnering with 3D visualization specialist Render Studio to develop AR beer cans

The first app to take advantage of Google's Cloud Anchors shared AR experiences platform is 'Just a Line', available now for Android

Expert Quotes

“We believe that the future will not narrowly focus on any one technology like VR or AR. The broader vision of extended reality (XR) inspires us because it empowers the user to choose his or her level of virtualization. We see the headsets of the future allowing the user to augment digital content into a physical space or to virtualize everything depending on where they are and what they are doing.”

Gabe Paez. Founder & CEO, The Wild

“What we’re looking at with our strategy is a simpler way to engage our membership — the app is about car shopping and buying; in today’s world, if you want to start a car-buying experience, you have to go to someone’s website and start laying out a series of drop down menus. Through our computer vision technology we’ve eliminated the need for that.”

Patrick Kelly. AVP of Digital Product Development, USAA

“There’s a concept in food that ‘everything is not what it seems’ and chefs have been embracing that to upset—in a good way—the consumer’s expectations. With AR & VR you can do that on a much grander scale.”

Jenny Dorsey. Chef + Entrepreneur

“I hope to see AR/VR become almost an expected point of interaction or engagement between food business (product, service or restaurant) and the customer as we continue finding artistry in it.”

Jenny Dorsey. Chef + Entrepreneur

“With the Portal to Paradise app, we want consumers to be able to explore places that either they might not have previously considered, or ones they’ve always been interested in seeing, and in a first, users only need their iPhone, and no secondary technology or device, to ‘visit’ eight of our beautiful resorts in some of the Caribbean and Mexico’s most sought-after locations.”

Diana Plazas. VP of Brand, Marketing & Digital – Caribbean and Latin America, Marriott International

“We’re thrilled that Kia Motors is showcasing the 2018 Kia Stinger using our new AR effects for Messenger. Integrating AR camera effects into their messaging experience will allow their customers to get up close and personal with the Stinger and visualize the car in a new and engaging way.”

Heath Black. Messenger Product Manager, Facebook

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