AR

• mobile PSFK’s New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation
• Technology PSFK Research Paper Launch: The New Virtual Reality Retail Experience
• Technology Podcast: Leveraging Shopper Data To Build Better Retail
• Technology From PSFK’s Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange
• Technology Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future
• Technology How Airports Like JFK Are Delighting Travelers With Pre-Boarding Entertainment
• Technology How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling
• Technology How Brands Like Volkswagen Are Rethinking Everyday Tech With Voice-Activated Engagement
• Technology How Brands Like H&M Use Mixed Reality To Enable Multisensory, Immersive Experiences
• Technology Op-Ed: Why AI Integration Is The Future Of Successful Brick-And-Mortar Retail
• Technology Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience
• Technology How Brands Like Disney Drive Engagement With Playful Marketing
• Technology Interview: How A Virtual Design Platform Helps Retailers Create Human-Focused Store Experiences
• Technology Op-Ed: What Retailers Should Consider Before Using (or Losing) Augmented Reality