AR

Beauty How Brands Like Macy's Are Making The Shopper Journey Interactive With Augmented Engagement

From PSFK's Reinventing Retail Through Experience-First Shopping report, here's how four brands are leveraging mixed reality technology to engage customers at every touchpoint

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Gaming & Play How Platforms Like Microsoft Xbox Are Engaging Gamers With Monthly Subscriptions

From Apple to Xbox, leading gaming names are meeting today's consumer demand for flexibility with subscription options that provide benefits like all-access, ad-free experiences

Entertainment How Top Gaming Brands Like Niantic Are Enabling Augmented Mobile Experiences

Here's how major video game names are enabling online-offline synergy by incorporating gamers' mobile phones and locations into the player experience

Advertising Retailers Can Employ Mobile Camera Tool To Gauge Consumers' Emotional Responses

Turning consumers' phone and computer cameras into a shopping tool, NexTech's AI uses facial recognition and anlysis to assess shoppers' reactions and urge them to purchase or suggests similar items

Podcast: Leveraging Shopper Data To Build Better Retail

In this show, PSFK researchers discuss case studies and best-in-class examples that illustrate how leading retailers are using shopper data to enable tailored and dynamic customer experiences

Home Zillow Elevates The Online Real Estate Search With Virtual Reality

Zillow's 3D Home tool allows agents to give immersive VR tours of real estate for sale, striving to make the digital consumer experience more authentic

Loyalty & Membership From PSFK's Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange

PSFK breaks down how brands and retailers can gain trust and build loyalty by creating a two-way data exchange with their customers

Fashion & Apparel Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Health How Cannabis Retailers Like Namaste Technologies Are Leveraging Digital-First Strategies

These four brands are using a tech-driven approach to make cannabis products, services and information more accessible and personalized for consumers

Design Shutterstock Helps Retailers Decorate Stores With AR Visualization

Shutterstock now lets iOS customers overlay the walls of their retail spaces with AR renderings of its stock images—a feature that resulted from the site's employee tech hackathon

Packaging & Product Engagement MAC Cosmetics Targets Gen-Z Consumers With Phygital China Concept Store

As outlined in PSFK's Shopper Data Debrief report, MAC's Shanghai Experience Center is an immersive space that aims to bridge the gap between physical and digital retail with tech-led interactive shopping

Food & Beverage Pizza Hut Customers Can Scan Domino's Ads To Receive Better Offer

The pizza chain is attempting to edge out the market leader, offering U.K. customers the chance to scan Domino's ads with its AR app and access competitive offers

Merchandising & Curation How Sephora Differentiates Its Retail Experience For China's Market

While maintaining its reputation as a high-end multibrand mainstay, the beauty retailer takes a targeted approach when appealing to consumers in a market dominated by the likes of JD.com and Tmall