AR & VR

Analysis Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Brand Activation & Immersion PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Beauty Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Grocery, Convenience & Supermarket AR Helps Chinese Shoppers Better Understand Foreign Brands (And Where To Find Them)

Coolhobo adds augmented reality to grocery retail, with product information, in-store navigation and access to likeminded shopping communities

Entertainment Interview: An AR App That Enhances How Fans Connect To Their Favorite Musicians

Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist

Delivery & Logistics World Cup VR Suites Mimic The Experience Of Private Box Seats

Fox Sports is making virtual reality a priority during the 2018 World Cup, giving enthusiasts greater control over gameplay angles and highlights

Entertainment Oculus Live Broadcast Allows Concertgoers To Sing Along In VR

The virtual venues let users experience live concerts and comedy shows in various viewing modes while socializing with virtual attendees, helping expand reachable audiences as well as offering key immersive experiences for fans

Retail Jurassic World AR Game Drives Players Into Walmart And AMC Locations

An immersive mobile game based on the new Jurassic World movie gives users points for visiting certain businesses, using Google Maps' latest interface to let players find virtual dinosaurs as well as battle other gamers in real time

Home Sotheby's Realty AR App Allows Home Buyers To Visualize Furnishings Pre-Purchase

Customers can virtually fit furniture into any room during a house tour to help solidify their buying decision

Hotels, Hospitality & Travel Now Google Expeditions Users Can Take Tours In Augmented Reality

Over 100 tours of scientific wonders, including a guide through the solar system, and historical destinations are available, providing users and students with a more immersive form of engagement and education

Fitness & Sport NBA Gives Fans More Access To Their Favorite Teams Through AR App

360 Portals gives viewers a virtual experience on the court during this year's NBA Finals, allowing them to join team huddles and more

Technology Immersive Education Tool Works In Real Time, Powered By Verizon's 5G

ChalkTalk, developed at NYU as part of a Verizon incubator, depends on the network for high-speed AR training that can bring global teams closer

Hotels, Hospitality & Travel Google Uses Virtual Reality To Help Preserve Wonders Of The World

The tech company teamed up with the non-profit CyArk to conserve historically significant sites around the world in a digital record, which viewers can examine anywhere

Interview Interview: How eBay Is Targeting Consumers Everywhere They Click

As e-commerce continues to evolve, retailers like eBay must find innovative and inspired ways to connect with and attract consumers to their brand

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