AR & VR

Case Study Apple's Mobile AR City Tours Bring Digital Art To Life

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide

Retail Ulysse Nardin Pop-Up Invites Visitors To Peek Inside Luxury Watches Using VR

The Ulysse Nardin pop-up at SoHo's Watches of Switzerland uses cutting-edge technology to deconstruct timepieces and create custom X-rays, allowing a high-tech brand education experience

Analysis How Immersive Platforms Like Twitch Are Uniting Communities Online

From livestreamed karaoke to mobile VR gaming, immersive digital platforms are helping consumers enjoy meaningful social experiences online

Customer Experience Journey Companies Like Walmart Are Using VR To Reimagine Employee Training

To bring real-world situations to life, workplaces are integrating virtual reality into training as a way to better prepare employees

Brand Activation & Immersion How Developers Like ViewR Build Connections On VR-Enabled Social Networks

Virtual reality social media, which allows people to meet up and interact digitally, means that texting and posting might soon be irrelevant in an online environment that allows a new kind of face-to-face interaction

Consumer Goods How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality

AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

Entertainment Elevating The Gaming Experience With Virtual Reality Capabilities

Top brands like Nintendo are integrating virtual reality technology to further blur the lines between real life and gaming, offering players state-of-the-art experiences

Fashion & Apparel PSFK Research Paper Launch: The New Virtual Reality Retail Experience

Here's how leaders from all industry verticals are using virtual reality to upgrade the overall shopping experience, providing customers with immersive and multisensory access to the brand like never before

Beauty Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Grocery, Convenience & Supermarket AR Helps Chinese Shoppers Better Understand Foreign Brands (And Where To Find Them)

Coolhobo adds augmented reality to grocery retail, with product information, in-store navigation and access to likeminded shopping communities

Innovation Interview: An AR App That Enhances How Fans Connect To Their Favorite Musicians

Keith Lawler, co-founder of Firstage, explains how his AR app provides a type of on-demand experience for music fans to enjoy live performances while simultaneously generating revenue for the artist

Delivery & Logistics World Cup VR Suites Mimic The Experience Of Private Box Seats

Fox Sports is making virtual reality a priority during the 2018 World Cup, giving enthusiasts greater control over gameplay angles and highlights

Entertainment Oculus Live Broadcast Allows Concertgoers To Sing Along In VR

The virtual venues let users experience live concerts and comedy shows in various viewing modes while socializing with virtual attendees, helping expand reachable audiences as well as offering key immersive experiences for fans

Retail Jurassic World AR Game Drives Players Into Walmart And AMC Locations

An immersive mobile game based on the new Jurassic World movie gives users points for visiting certain businesses, using Google Maps' latest interface to let players find virtual dinosaurs as well as battle other gamers in real time