Art

Brand Activation & Immersion Visitors To The Met's Vessel Orchestra Exhibit Can Experience Artifacts As Sounds

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

Case Study London Exhibition Asks Visitors To Consider Their Impact on Climate

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

Merchandising & Curation Taobao Is Helping Museums Cultivate Millennial Relevancy With Custom Merchandise

The e-retailer is using historical artifacts and and art to inspire millennial-friendly products that help cultural institutions to drive engagement

Design Shutterstock Helps Retailers Decorate Stores With AR Visualization

Shutterstock now lets iOS customers overlay the walls of their retail spaces with AR renderings of its stock images—a feature that resulted from the site's employee tech hackathon

Entertainment Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Analysis Interview: How Rally Rd. Is Reinventing Car Investment For A Sharing Economy

The auto investment platform's co-founder Rob Petrozzo speaks to PSFK about investment equity where it concerns classic cars and other high-ticket items, as well as why the future car experience will be about sharing, not owning

Fashion & Apparel Celine Debuts Brick And Mortar Redesign With Minimalistic New York Flagship

To better align with the aesthetic of its merchandise, Celine is debuting a new store look starting with its New York flagship that emphasizes spacious, high design reminiscent of an art gallery

Hotels, Hospitality & Travel The Palms High-Design Suite Merges Luxury With Function

The Empathy Suite is a concept villa from Las Vegas's The Palms Resort designed by Damien Hirst, blending extravagance with trending consumer interest in sustainability and wellness

Loyalty & Membership Delvaux’s NYC Flagship Shows Why Physical Retail Still Matters

The highly regarded luxury goods house opens its first U.S. location in New York, combining beauty, legacy and unique customer experiences to create a must-see destination for New Yorkers and beyond

Retail Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Advertising BMW's Art Journey Sends Artist On Global Trek To Study The Heavens

The auto brand's cultural engagement that supports today's most promising artists is sending winner Zac Langdon-Pole around the world to study how ancient peoples mapped the stars, ending in an Art Basel presentation

Features How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Interview How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Home How Brands Like Chanel Reinvent The Store To Make Luxury More Engaging

In the following excerpt from PSFK's 2019 New York Retail Innovation Guide, find out how luxury retailers from Gucci to Ralph Lauren are using digital integrations and immersive installations to communicate the brand’s heritage and craftsmanship and drive engagement

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