Art

Entertainment Gentle Monster features a rotating series of immersive art installations

The flagship store of Korean eyewear brand Gentle Monster features a rotating series of immersive art installations to transport shoppers into a theatrical, sci-fi-inspired world. Past installations include ‘The Salvation Moon,’ a post-apocalyptic world where survivors are praying to a new moon for salvation.

Brand Activation & Immersion Beijing's Daxing International Airport Offers An Art-Infused Travel Experience

The just-finished facility features art that spans centuries, showing off the best of China's art and updating the airport experience

Design Arcadia Earth Is An Environmental Wakeup Call Inside A Tech-Infused Art Installation

Arcadia Earth illustrates just how dire the climate crisis is—then helps visitors make an impact with actionable tips and curated products

Case Study Atelier Des Lumières Gallery Lights Up Paris By Inviting Visitors To Step Into Famous Artworks

Seminal pieces by Klimt and Van Gogh have been given digital updates for this Paris gallery, which projects art across gallery walls in immersive multisensory experiences

Innovation ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

Retail Apple's Mobile AR City Tours Bring Digital Art To Life

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide

Shopper Education & Assistance Hudson Yards' Snark Park Art Exhibition Offers Rotating Immersive Experiences

The space, which brings an art installation to the heart of New York's newest shopping mall, is designed to be an Instagrammable destination that also features a gift shop and snack bar

Merchandising & Curation Visitors To The Met's Vessel Orchestra Exhibit Can Experience Artifacts As Sounds

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

Sustainability & Transparency London Exhibition Asks Visitors To Consider Their Impact on Climate

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

Millennials Taobao Is Helping Museums Cultivate Millennial Relevancy With Custom Merchandise

The e-retailer is using historical artifacts and and art to inspire millennial-friendly products that help cultural institutions to drive engagement

Home Shutterstock Helps Retailers Decorate Stores With AR Visualization

Shutterstock now lets iOS customers overlay the walls of their retail spaces with AR renderings of its stock images—a feature that resulted from the site's employee tech hackathon

Events Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Analysis Interview: How Rally Rd. Is Reinventing Car Investment For A Sharing Economy

The auto investment platform's co-founder Rob Petrozzo speaks to PSFK about investment equity where it concerns classic cars and other high-ticket items, as well as why the future car experience will be about sharing, not owning

Fashion & Apparel Celine Debuts Brick And Mortar Redesign With Minimalistic New York Flagship

To better align with the aesthetic of its merchandise, Celine is debuting a new store look starting with its New York flagship that emphasizes spacious, high design reminiscent of an art gallery