PSFK contributor Dave Pinter took to the streets to photograph some of the most colorful and creative displays from top retailers as they took part in the city's whimsical tradition

Tapas restaurant Café Tu Tu Tango blends together food and art for a fun and quirky dining experience for food and art enthusiasts. Visitors can explore local artwork displayed on the walls and even purchase it, to take home with them. On-site also features live entertainment, tarot readers and open studios to watch artists work.

The flagship store of Korean eyewear brand Gentle Monster features a rotating series of immersive art installations to transport shoppers into a theatrical, sci-fi-inspired world. Past installations include ‘The Salvation Moon,’ a post-apocalyptic world where survivors are praying to a new moon for salvation.

The just-finished facility features art that spans centuries, showing off the best of China's art and updating the airport experience

Arcadia Earth illustrates just how dire the climate crisis is—then helps visitors make an impact with actionable tips and curated products

Seminal pieces by Klimt and Van Gogh have been given digital updates for this Paris gallery, which projects art across gallery walls in immersive multisensory experiences

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide

The space, which brings an art installation to the heart of New York's newest shopping mall, is designed to be an Instagrammable destination that also features a gift shop and snack bar

The experiential exhibition includes 32 pieces from the museum's collection and allows visitors to both hear and see artwork in an immersive environment

Almost 40 of Olafur Eliasson's works have been gathered in his latest exhibition, allowing guests to interact with recreated environments

The e-retailer is using historical artifacts and and art to inspire millennial-friendly products that help cultural institutions to drive engagement

Shutterstock now lets iOS customers overlay the walls of their retail spaces with AR renderings of its stock images—a feature that resulted from the site's employee tech hackathon

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs