As VP of Social Media Communications for AmEx, Mona is well versed in a variety of social media trends focusing on engagement, discovering and cultivating influencer networks, and online/offline interactions. Mona is responsible for Amex’s social media content strategy and execution across its various social media platforms including Facebook, Twitter, LinkedIn, and Instagram. Her work with celebrity artists and designers helped triple online engagement through these social channels.
Tamara Giltsoff at the PSFK CONFERENCE LONDON addresses how large organizations can incorporate sustainability into their business with stubborn consumers
Microsoft's Richard Banks discusses the complications of information ownership and the transformation of the family heirloom to something more digital at PSFK London