Banking

Delivery & Logistics Gwick is a mobile app that lets friends easily send virtual gift cards

Gwick is a mobile app that enables users to easily send virtual gift cards for hundreds of popular retailers and restaurants that can be used both online or in physical stores. Gift givers can attach photos or videos to create a personalized message with their gift cards. The app also includes a newsfeed function, allowing users to interact with friends and reminding them of important occasions, such as birthdays or anniversaries. 

Advertising Join PSFK For Our Annual New York Retail Innovation Week Festival In January 2020

Get immersed in our city-wide festival that showcases the most creative and progressive thinking around retail and consumer experience innovation

Gen Z Inside Affirm's Plan To Make Online Shopping Easier And More Affordable

PSFK chats with Affirm communications lead Ellen Kiehl to talk customer loyalty, new shopping habits and emerging trends in fintech

Analysis PSFK Research Paper Launch: Engaging The Baby Boomer Consumer

How brands are tapping into Baby Boomers through marketing, products and services that defy ageist assumptions and empower fuller lives

Features How Brands Like Ford Are Reimagining Grocery Aisle Cruising With High-Tech Carts

By absorbing shopping elements like the help desk or the checkout lane, smart carts are transforming the grocery retail experience—without requiring reinvention of the entire store

Banks, Insurance & Financial Services How This Banking Startup Is Empowering The Black Community

GRIND Banking, launched earlier this year, is a black-owned bank that focuses on the financial needs of the African-American community

Case Study Here's Why A Fintech Startup Launched A Debit Card For Kids

Greenlight is a startup that hopes to teach young people the value of financial literacy with a starter debit card and an accompanying app

Innovation New Banking Service Allows International Students To Easily Manage Finances

North Loop caters directly to international students by allowing them to open accounts and apply for loans without a Social Security number

Food & Beverage VeganNation Is A Digital Economy Poised To Unite Plant-Based Consumers Worldwide

The comprehensive online platform and marketplace offers social media, ecommerce and even its own form of cryptocurrency, building the infrastructure for a full-fledged digital vegan nation

Brand Activation & Immersion TD Bank Supports NYC Artists Through Manhattan Arts Center Partnership

The financial institution is showcasing its commitment to community by investing $1.5 million in a west-side arts center, increasing public accessibility to art and helping fund up-and-coming creators

Retail This Mobile Experience Is On A Mission To Transform The Peer-To-Peer Payment Landscape

With a dedicated interest in user security, Mezu is a payment platform that aims to replicate the anonymous experience of paying in cash

Loyalty & Membership This Startup Simplifies Online Banking With A Focus On Saving

Moven is a banking alternative that helps consumers cut back on spending, while offering financial advice and a free savings account

Shopper Education & Assistance Apple's New Digital Credit Card Puts Consumer Security First

The tech giant is now venturing into banking with the Apple Card, an online-first credit card that's available to all of its U.S. users

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort