Advertising Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Children Barbie Highlights Inspirational Women Throughout History

New Barbie dolls released for International Women's Day depict notable women role models from history and today

Work 6 Ways Brands Are Celebrating International Women's Day

From a new line of Barbie dolls to a Frida Kahlo exhibition, organizations the world over are finding creative ways to engage consumers in recognizing women

Gaming & Play Mattel And Tynker Team Up To Teach Kids To Code With Barbie

The two companies will offer new programming lessons in an initiative to get young girls interested in STEM

Fashion & Apparel Mattel Debuts First Barbie To Wear A Hijab

The doll is a part of the company's 'Sheros' line and is based on U.S. Olympian Ibtihaj Muhammad

Advertising Mattel Shakes Up The Design Of Its Ken Doll For 2017

Mattel released a Fashionistas line that includes Ken dolls with several new hair styles, including the infamous man bun

Children Barbie Campaign Pushes For A New Perspective With Dads Playing With Their Kids

The brand continues to try to reshape the conversation around its product by breaking down gender stereotypes

Design This Holographic Barbie Will Dance And Set Calendar Reminders

Mattel debuted the Hello Barbie Hologram at the New York Toy Fair, showing what they envision as the Barbie of the future

Technology PSFK Pulse: Geico Ads and Silicon Valley Magazines

Kickstart your day with fast-forwarded advertisements and a Slack breakup

Home Barbie Gets Tech-Savvy with Wi-Fi Enabled Dreamhouse

Will a smarthome-living Barbie convince audiences that she is a relevant doll for the 21st century?

Innovation Internet of Barbie: Two-Way Toy Conversations are Here

Childhood dreams come true with tech-enabled toy doll capable of real-time conversation

Design A Realistic Barbie-Like Doll Now for Sale

Lammily is a fashion doll with the proportions of an average 19-year old woman

Design Anatomical Barbie Design Exposes Doll’s Distorted Skeletal Structure

Toy autopsy reveals the unrealistic standards placed on children's body image

Innovation 9 Stories You Need To Know Today

A first look at Entrepreneur Barbie and SpaceX plans human journeys to Mars.