In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD
New Barbie dolls released for International Women's Day depict notable women role models from history and today
The two companies will offer new programming lessons in an initiative to get young girls interested in STEM
Mattel released a Fashionistas line that includes Ken dolls with several new hair styles, including the infamous man bun
The brand continues to try to reshape the conversation around its product by breaking down gender stereotypes
Mattel debuted the Hello Barbie Hologram at the New York Toy Fair, showing what they envision as the Barbie of the future
Kickstart your day with fast-forwarded advertisements and a Slack breakup
Will a smarthome-living Barbie convince audiences that she is a relevant doll for the 21st century?
Childhood dreams come true with tech-enabled toy doll capable of real-time conversation
Toy autopsy reveals the unrealistic standards placed on children's body image
Artist Sam Humphreys transforms the dolls into victims of domestic abuse, complete with black eyes, cuts and bruises.