Food & Beverage Powerade Drinkers Can Mail Their Friends And Enemies Customized Trash-Talking Cards

Fans of the drink brand can visit and choose from a selection of various humorous sports-based sympathy cards that aren't quite so sympathetic

Entertainment NBA Gives Fans More Access To Their Favorite Teams Through AR App

360 Portals gives viewers a virtual experience on the court during this year's NBA Finals, allowing them to join team huddles and more

Advertising Pizza Hut Revives Pizza-Ordering Sneakers For March Madness

The chain's Pie Tops II can order pizza at the touch of a button in addition to pausing the TV, so wearers don't miss a moment of basketball

Fashion & Apparel Nike's New Sneakers Are Targeting Gamers With A Playstation Theme

Paul George's Nike sneakers have a color scheme that pays homage to the gaming system and an embedded code to redeem a theme for PS4

Fitness & Sport Watch NBA Games Stream Live On Twitch With Interactive Fan Commentary

Up to six NBA G League games will be shown each week, with streamers giving their own commentary

Advertising Nike Is Building A Digital Platform Into Public Basketball Courts

Public basketball courts in Manila got a digital-physical makeover from Nike, Google and BBH

Fitness & Sport NBA's New Augmented Reality App Lets You Play Ball Wherever You Are

The sports organization is tapping into new technology to engage fans

Design Nike's New NBA Uniforms Are Made From The Equivalent Of 20 Recycled Plastic Bottles

Nike's contract with the NBA starts this year, with the sports apparel company releasing its first uniforms for the Golden State Warriors

Technology Sony’s ‘Boss Button’ Lets People Watch March Madness At Work

The ad campaign running during the basketball tournament was added to the NCAA website to pop up a spreadsheet for viewers who need to hide their screen

Design Street Artist Redesigns New York Basketball Courts For Nike

Kaws painted colorful murals on two side-by-side full courts in Manhattan's Lower East Side

Technology Basketball Sleeve Helps You Perfect Your Shot

Multiple sensors analyze motion, recognize throws and provide instant feedback the moment a ball leaves the player's hands.

Health A Transformable Playground Invents New Games For Tiny Spaces

Seoul designers use lack of space as inspiration to launch a portable playing field

Retail Receive Personal Training From Your Favorite NBA Stars

App from NBA and Under Armour focuses on workouts, nutrition and the game

Advertising The NBA Offers Advertisers A Touch of Virtual Reality

Will VR be a slam dunk for NBA and Mountain Dew?