Automotive Bentley Looks To Monetize Its Drivers' IoT Vehicle Data

The luxury automaker is exploring ways to ethically monetize information from its connected and autonomous vehicles, turning its cars into media platforms and helping advertisers target consumers

Analysis Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Beauty Bentley Introduces A Fragrance Inspired By Car Interiors

Bentley Momentum Unlimited cologne was created with scent elements including wood and leather

Luxury Bentley Adapts Biometric Authentication Tech For An SUV Storage Lock

With the touch of a fingerprint, Bentley owners and their family members can securely store their valuables in the vehicle

Retail A Luxury Car 'Vending Machine' Has Opened in Singapore

The 15-story building houses up to 60 premium vehicles and resembles something straight out of Batman

Automotive Bentley Has Crafted A Vehicle Specifically For Falconry Expeditions

The Bentayga Falconry by Mulliner features a master flight station and a refreshment case for the luxury hobbyist

Design VW's Autonomous Vehicle Concept Is 'Driven' With A Key Fob

Sedric is a new mobility design can be hailed with a unique piece of hardware

Advertising Auto Shows Evolve Beyond Marketing As Industry Pivots To Broader Mobility Focus

The traditional auto show is dying, along with traditional car ownership

Neurodiverse Teens Restore A Vintage Bentley To Race Across Mexico

Mexico Or Bust hopes to improve understanding of teens and adults who are different and celebrate what they can achieve

Advertising Bentley And Pantone Team Up For 'Colors Of The Year' Convertibles

The ultra-upscale car company and color authority produced two Continental GT's in shades of Rose Quartz and Serenity

Hotels, Hospitality & Travel Bentley Redefines The Luxury Limits Of The SUV

The Bentayga sets a bar for quality, speed and price in this competitive automotive category

Work Should the Luxury Buyer Get a Self-Driving Fast Lane?

Bentley introduced the idea that self-driving cars could get their own luxury-package fast lane

Design Design a Bentley Using Your Emotions

Inspirator app lets people create a personalized virtual Bentley based on their preferences

Innovation Bentley Unites Handcraft with 3D Printing

Metal-printing technology transports cars to precision reserved for jewelry