beverage

Automotive H-E-B grocery retailer piloted autonomous delivery vehicle that can hold up to 32 orders

Texas-based grocery retailer H-E-B piloted autonomous delivery near its Olmos Park, TX, supermarket with a self-driving vehicle named Newton, which can hold up to 32 orders of varying size.

Delivery & Logistics Pinduoduo is building an AI-supported logistics data network to speed up deliveries

Chinese ecommerce company Pinduoduo is building an AI-supported logistics data network to speed up deliveries, automating warehousing, optimizing route planning and improving parcel sorting. It includes systems specifically designed for online sales of fresh produce, and uses data analysis to reduce spoilage by helping farmers identify the optimal time to plant and harvest different fruits and when they should be packaged and shipped.

Consumer Insights 7FRESH harnesses data analytics to improve its inventory management

7FRESH, the premium offline supermarket owned by Chinese ecommerce company JD.com, uses data analytics to improve its inventory management, selecting the exact amount and assortment of SKUs for each location based on their unique needs, minimizing fresh produce waste. 7FRESH also leverages data to build consumer profiles, which they use to determine optimal store locations and layouts

Analysis These South Korean Food Concepts Are Revolutionizing The Restaurant Experience

From voice-activated robot baristas to interiors straight out of a comic book, these restaurants are changing the way people eat

Advertising How Walgreens Is Bringing Digital Personalization To IRL Campaigns

Taking targeted advertising to the next level, Pepsi and Walgreens both launched tech-forward campaigns tailored to individual consumers in physical locations

Brand Activation & Immersion How CPG Names Like Pepsi And KIND Are Reimagining Storytelling With AR

Leading brands are stepping-up the storytelling game with immersive experiences that combine the history of the brand with AR

Cafe & Restaurant Illy Turns Coffee Lovers Into Experts With An International Luxury Retreat

The weeklong Ultimate Italian Coffee Package features stops in California and Italy, plus plenty of coffee and espresso, taking brand loyalty to the next level

Case Study Busch Takes Pop-Ups To New Extremes With A Secret Forest Location

That's right—in a parody of exclusive, urban pop-ups, the beer brand is operating a location deep inside an unnamed National Forest for one day, complete with exclusive merch and the chance to win free suds for a year

Design Kraken Rum Invites Guests To Dine Inside A Caribbean Storm

The alcohol maker is bringing its brand history to life with a London restaurant that features pouring rain and simulated thunder

Food & Beverage Mike's Hard Lemonade Highlights Positive Stories At Popup Newsstands

The Brighter Times is the alcohol brand's free newspaper that's available to consumers in 10 cities across the country, just in time for summer

Features Responsive Rewards Programs With Agile Incentives Offer New Customer Loyalty Opportunities For Firms Like Starbucks

From PSFK's Loyalty Debrief report, here's how three of today's top brands are increasing efficiency and flexibility in their benefits programs to encourage long-term consumer participation

Fashion & Apparel How Retailers Like Cannabis Now Incorporate Education Into The-Brick-And Mortar Experience

From hands-on workshops to expert-led consultations, retailers from Macy's to Wayfair are helping customers discover in interactive and personalized ways

Interview Interview: DRINKS Ecommerce Marketplace On Enabling 'Wine As A Service'

CEO Zac Brandenberg explains how the online wine marketplace took on an entrenched category, realizing the opportunity to apply the convenience of ecommerce and popularity of DTC brands to the wine space

Loyalty & Membership Subscription Take-Out Service Helps Customers Curb Packaging Waste

London's DabbaDrop implements re-usable metal tiffin tins in order to package its meals without plastic, offering consumers plastic-free food delivery via bicycle