billboard

Advertising A24 Hosts Free Film Screenings In The Communities That Inspired Them

The studio's Public Access series will project films like Moonlight and Lady Bird on billboards across the country, proving that screenings, too, can be experiential

Shopper Education & Assistance Stockholm Commuters See Billboards Personalized To Their Emotions

Pioneered by Clear Channel, Stockholm Metro's digital billboards will analyze consumer data to display art based on their current emotion

Brand Activation & Immersion Snapchatters Can Unlock AR Hollywood Billboard Experience With Their Phone

As augmented reality continues to infiltrate the world of advertising, Snapchat is taking over a Sunset Strip billboard to promote its Bringing Up Bhabie series with an interactive campaign that lets viewers sing along and share from their phone

Fashion & Apparel Adidas Targets New Audiences In Influencer-Driven Campaign

The athletic retailer created an out-of-home campaign that featured various influencers' Instagram handles and a personalized message for them to promote its new shoe to digitally-driven audiences

Home Wood Protection Company Highlights Its Product's Lasting Power With A 12-Year Billboard Ad

Sioo:x Wood Protection is showing off how well its product performs against wear and tear with a long-lasting ad made out of pieces of a backyard deck in a campaign that merges product advertisement and demonstration

Entertainment Bio-Triggered Ad Campaign Is Activated By The Viewer's Heartbeat

After debuting at the Tribeca Film Festival, the movie Corazon created a billboard that seeks to engage viewers while raising awareness for organ donation

Grocery, Convenience & Supermarket How Brands Are Embedding Their Campaigns With Causes

Conscious consumers demand conscious advertising, which is why marketers are finding creative ways to incorporate raising awareness for important issues into their campaigns

Luxury With Art On The Wall, Gucci Tries To Start A Riot

Gucci's large-scale, Instagrammable murals, which pay homage to the student protests of 1968, are an analog approach with digital payoff

Food & Beverage Kit Kat Billboard Switches Off In Honor Of Earth Hour

The candy company encouraged Londoners to take a break from electricity to make energy conservation a regular habit

Interview Interview: Gathering Advertising Insights On City Streets

Kobi Wu, founder and CEO of VisuWall, discusses the tech enabling advertisers to track impressions in the real world

Delivery & Logistics Food Delivery Service Creates A Billboard Out Of Free Burgers

U.K. delivery service Deliveroo will be opening a billboard in London composed of individually wrapped burgers free for anyone to grab

Technology Billboard Lights Up Whenever Hackers Try To Breach Cybersecurity

Insurance company Hiscox conveys the importance of strong cybersecurity with a billboard that shows attempted hacks in real time

Cafe & Restaurant McDonald's Is Using Its Arches to Direct You To Its Nearest Location

The "Follow the Arches" campaign breaks the famous logo up into portions that point people to the closest restaurant

Advertising The Louvre Abu Dhabi Created A Highway Gallery For Its Art

Hoping to encourage more interest in the museum, the goal of the project is to make art and culture accessible to people beyond the museum's walls