Blockchain

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Fashion & Apparel Blockchain-Backed Sneakers Will Reward Customers For Completing Surveys, Social Media Promotions

Paris-based Satoshi Studio is developing the first blockchain sneakers which will allow customers to track the shoe's entire history, and help thwart counterfeiting in an industry rife with it

Packaging & Product Engagement Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Banks, Insurance & Financial Services Flexa Payment Network Lets Consumers Pay For Whole Foods With Crypto

Flexa is a payment-processing network that lets shoppers pay for everyday transactions with mainstream retailers like Crate & Barrel using cryptocurrency

Delivery & Logistics Nestle Integrates IBM Food Trust Blockchain To Offer Carrefour Shoppers Transparency

The brand's blockchain-backed QR code packaging lets Carrefour customers look at details like when and where ingredients were sourced, in response to demands for transparency

Analysis Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Automotive How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Luxury LVMH Implements Blockchain Tech To Authenticate Consumer Merchandise

The luxury conglomerate is using a decentralized platform to identify goods like handbags and trace their entire lifecycle, from farm to store of original sale and all points of ownership

Health Health Platform Uses Blockchain Tech To Help Customers Monetize Their Data

Startup CoverUs is using blockchain technology to encrypt health data and let individuals sell it to healthcare companies for research purposes

Food & Beverage Seafood Producer Implements SAP Blockchain Tech To Enable Supply Chain Transparency

Consumers of Bumble Bee seafood brand can now scan a QR code to see details on their tuna's journey through the production process, enabling transparency in an industry rife with sustainability controversy

Cafe & Restaurant How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Retail Brand Network Implements Blockchain Platform To Reward Viewers Who Opt In To Ads

Brave's blockchain-based solution connects customers with 250,000 brands partnered with rewards platform TAP Network, offering those who choose to watch private ads tokens for vouchers, hotel stays and more

Shopper Education & Assistance JP Morgan Offers Customers Own Non-Volatile Cryptocurrency

The U.S. bank will regulate the JPM coin to avoid value fluctuation, ensuring a 1:1 dollar exchange as it strives to capture the growing mainstream crypto audience

Consumer Goods Consumers Can Check Their Purchase's Carbon Footprint On Their Phone

Startup Ecoingot's tech aims to help empower consumers to manage their own environmental impact, enabling transparency by putting product details like the greenhouse gas or carbon emission on a smartphone app

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