blockchain

Brand Activation & Immersion Levi's & Harvard Use Blockchain Tech To Enable Real-Time Worker Welfare Monitoring

Aiming to promote factory worker welfare, the apparel retailer is teaming up with the university to pilot a platform that enables real-time anonymous feedback from employees themselves

Packaging & Product Engagement Sirin Labs Debuts First Retail Store Showcasing Blockchain Smartphone

The Sirin Labs store is designed to widen its market reach by selling the $999 Finney Smartphone in a physical London outpost, simultaneously serving as a hub for the city's crypto community

Banks, Insurance & Financial Services Blockchain-Based Network Lets Members Transact With Trusted Peers

Credo360 is a peer-to-peer network built on social credibility, letting members transact with trusted strangers based on the reputation of their digital identity

Retail Overstock Sells Ecommerce Business To Focus On Blockchain Investment

The company's founder intends to sell the entire retail business and focus on investments in blockchain technology and startups

Fashion & Apparel H&M's Blockchain-Enabled Tag Lets Customers Track Clothing Origin

In response to increasing consumer demand for production transparency, the retailer's Arket brand is testing out a product tag customers can scan with their phone to access its origin information

Entertainment Sony Pictures' Blockchain-Based Digital Trading Cards Offer Players Exclusive Prizes

In promotion of its latest Goosebumps movie, Sony used an open-source blockchain platform to create digital collectibles that players can redeem for prizes like movie tickets or cash

Post Purchase Service & Support Walmart Plans To Secure Consumer Data With Own Blockchain System

A secure decentralized platform would provide consumers more protection against potential data breaches by barring third-party access

Food & Beverage Kroger's 'Food 4 Less' Stores Are Offering Shoppers Blockchain-Based Gaming

The gamified promotional experience features a partnership with Los Angeles Football Club, and aims to familiarize more people with blockchain technology by offering prizes like coupons, LAFC tickets and crypto-collectibles

Technology JP Morgan Expands Blockchain Interbank Platform To Keep Payments In-House

The bank is expanding its blockchain payments trial by adding additional institutions to its network, hoping to retain customers' business for inter-bank payments and compete with smaller fintech institutions

Automotive BMW Partners With Blockchain Startup To Increase Lending Options For Car Buyers

Blockchain service Bloom offers a more secure assessment of credit worthiness and the ability to obtain loans from both traditional and digital currency lenders, helping the auto brand increase flexibility for customers

Retail How Blockchain Will Help Advertisers Regain Trust And Improve The Customer Experience

PSFK interviewed Aaron Brown, Chief Scientist at Madhive, an AdTech company harnessing blockchain technology to rewrite the foundations of advertising

Health How Brands Are Helping Consumers Turn Their Own Data Into Services And Rewards

Companies are handing control over to consumers, enabling them to trade and sell their own personal data in an assortment of digital marketplaces

Video How Blockchain Will Wrestle Control From Amazon To The Shopper

SHOP (now EVERY*) creator John Wantz says that cryptocurrency and tokens will level the retail playing field for brands and their customers

Advertising Interview: How A Blockchain-Based Platform Aims To Turn The E-Commerce World Into A Decentralized Amazon

In this interview, founder and CEO of Shopin, Eran Eyal, discusses how his company creates a universal shopper profile and cryptocurrency to improve the e-commerce and in-store experience, while allowing brands and their customers to control their personal data