bmw

Analysis Auto Brands From BMW To Genesis Are Reimagining The Showroom

With onsite cafés and racetracks, these Seoul-based automotive makers invite their customers to take in the full brand experience, providing surprising and dynamic ways to learn and shop

Automotive PSFK Launches The Seoul Retail Innovation Guide

Retailers in Seoul are employing experiential and interactive elements in their physical stores in order to create next-gen, discovery-driven visits, providing inspiration for brands the world over

Features Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Post Purchase Service & Support How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Loyalty & Membership How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Hotels, Hospitality & Travel How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Cafe & Restaurant How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Delivery & Logistics Drivers Receive 24/7 Roadside Assistance With DTC Digital Platform Urgent.ly

The on-demand digital startup offers drivers round-the-clock access to assistance providers with algorithm-driven software, transparency and end-to-end service.

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Food & Beverage BMW Partners With New York Times To Launch Foodie Podcast

BMW is hoping to reach the publication's millennial listeners with a food discovery podcast launch in promotion of its X7 Sports Activity Vehicle

Advertising BMW's Art Journey Sends Artist On Global Trek To Study The Heavens

The auto brand's cultural engagement that supports today's most promising artists is sending winner Zac Langdon-Pole around the world to study how ancient peoples mapped the stars, ending in an Art Basel presentation

Gaming & Play Toyota Subscription Program Gamifies Service For Car Owners

Members of the Japanese automaker's program Kinto receive redeemable points for being ecologically friendly and driving safely

Technology BMW And Daimler Join Forces To Offer Customers More Mobility Services

Merging their individual rideshares into one, Jurbey is the two brand's joint platform designed to better serve customers and broaden services as well as enable experimentation with next-gen tech like EV charging

Banks, Insurance & Financial Services Volvo Subscription Plan Offers Drivers An Alternative To Buying Or Leasing

The Swedish automaker's S60 Sedan will be available under its subscription plan, Care by Volvo, aiming to increase value to customers by providing them with a vehicle as well as continuous support and service for a monthly fee