book

Analysis How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Brand Activation & Immersion Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Fashion & Apparel Readers Can Buy Clothing, Home Goods Through Author's Digital Book

Called shopfiction, the experience introduces a literary take on content and commerce that's designed to engage consumers while driving brand sales, letting customers shop links embedded into the book's pages

Advertising Netflix Complements Streaming Content With A Comic Book Release

The ever-popular streaming service is moving beyond its core product by expanding into the world of publishing after purchasing Mark Millar's comic book company

Retail How Brands Are Using Stores As Community Spaces

Brands are reimagining brick-and-mortar with community activations that bring people together for live programming and face-to-face interaction

Automotive Sensory Auto Book Replicates A Test Drive In Print

Readers can spin donuts and smell scorched tires with Kia's interactive sports car booklet

Brand Activation & Immersion Barnes & Noble's New App Lets Readers Recommend And Ask Questions

Browsery users can engage with one another and ask questions, no matter how broad or specific, regarding books they've read or are looking to read

Design AR Comic From The Black Eyed Peas Unfolds With Famous Voices

The musician Will.i.am created an augmented reality experience for his graphic novel, with a star-studded cast

Millennials Dolce & Gabbana Is Honoring Millennials With A New Book

The book refers to millennials as "The New Renaissance"

Advertising Sears Brings Back Its Holiday Wish Book In Digital And Print

Shoppers can select gifts via mobile, online and classic print editions in the nostalgic holiday catalog

Design Fahrenheit 451 Special Edition Only Reveals Words With Heat

Publisher uses thermochromic pages that are black when you first flick through it

Design This Notebook Uses The Power Of Illustration To Inspire Creativity From Anyone

Designer Timothy Goodman created an irreverent, limited edition notebook for MOO to help creators keep things fresh

Cafe & Restaurant Inside The Sprawling, Controversial $500 Million Museum Of The Bible

The museum conceived by the billionaire president of Hobby Lobby and set to open next month has attracted skepticism over its ideological mission

Children This Book Collects "Lost Words" To Teach Children About The Magic Of The Outdoors

Author Robert Macfarlane's new illustrated book seeks to reestablish the connection between children and nature