books

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Beauty How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Brand Activation & Immersion Visitors To Gucci's SoHo Store Can Peruse Its Book And Magazine Shop

The Italian luxury brand's bookstore will feature thousands of new and used titles as well as smaller literary accessories ahead of the gifting season, inviting guests to stay and browse its collection

Retail Barnes & Noble Aims To Foster Community With Store Expansions

To stand out amongst online book retailers, Barnes & Noble is adding on to existing stores to provide spaces and events where shoppers can experience books in interactive ways

Entertainment Walmart Customers Can Sign Up For Monthly Ebook And Audiobook Subscriptions

The retailer giant teamed up with Rakuten in order to create a digital book and audio program intended to compete with Amazon's

Advertising This Scented Bus Stop Ad Teases A Vegan Cookbook

Joining the trend around experiential marketing, HarperCollins is advertising Bosh!'s new cookbook by presenting people with a multi-sensory bus-stop experience

Gen Z 20th Century Fox Set To Launch A 'Choose Your Own Adventure' Film

Immersing audiences in the storytelling process might be the next wave of content creation

Google's New AI Lets Users 'Talk' To Books

The search giant built an experimental artificial intelligence that lets readers browse thousands of books by asking casual questions

Brand Activation & Immersion Barnes & Noble's New App Lets Readers Recommend And Ask Questions

Browsery users can engage with one another and ask questions, no matter how broad or specific, regarding books they've read or are looking to read

Children New American Girl Doll Aspires To Be The First Person On Mars

Luciana Vega, the newest American Girl doll, looks to defy gender stereotypes with her ambition to join NASA and be the first person to land on Mars

Work 5 Books To Buy This Holiday To Boost Your Work In 2018

Looking for catch up on  some reading over the holiday break? We've got you covered with 5 books to help spark productivity in the new year

Syndicated Why We Should Double Down On Being Human

Virtual reality visionary Jaron Lanier recounts his unusual childhood and calls for a re-evaluation of our ties with the digital environment

Cafe & Restaurant Book Worms Can Now Experience Running A Scottish Bookshop

The bookshop listed on Airbnb lets renters become the shopkeeper for $49 a night

Design This Book Collects "Lost Words" To Teach Children About The Magic Of The Outdoors

Author Robert Macfarlane's new illustrated book seeks to reestablish the connection between children and nature