buzzfeed

Analysis How Brick-And-Mortar Retailers Like Macy's Are Marshaling Popups

From PSFK's Back-To-School Deck: Retail Trends report, here's how two retailers are encouraging foot traffic with kid-friendly in-store popups

Brand Activation & Immersion Buzzfeed's New York-Exclusive Offline Newspaper Lets Readers Redeem Online Coupons

The publisher is using coupon codes redeemable with online retailers to test whether a physical newspaper could generate significant advertising revenue

Cafe & Restaurant How Brands Like Starbucks Engage Consumers With Experiential Storytelling

In this excerpt from PSFK's 2019 New York Retail Innovation Guide, learn how retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers

Beauty How Brands Like Lululemon Encourage Interaction With Collective Experiences

Digital and physical activations from festivals to book clubs bring fans closer to the brand, moving beyond product offerings to offer social events that foster engagement and drive awareness

Food & Beverage Buzzfeed Is Launching A Rotating Toy Store For Millennial Families

In time for the holidays, the online pop-culture publication is launching an experiential Manhattan toy store designed for millennial families that will feature rotating themes and stock

Home Macy’s And Buzzfeed Offer Shoppers Wellness-Themed Home Goods Line

Buzzfeed's popular Goodful project will now manifest in Macy's stores, offering consumers 100 products inspired by the wellness-focused digital content

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Entertainment Buzzfeed Wants To Make Scheduled Programming Part Of The Streaming Experience

As a way to attract more viewers for its original TV content, the online media company will stream shows at a scheduled time across all platforms

Food & Beverage Buzzfeed Created A Line of Cookware To Sell At Walmart

In its latest foray into branded products, the media company launched a line of Tasty kitchen tools exclusively at Walmart

Retail Buzzfeed Is Selling Glad Products Through Its Recipe Videos

The sponsored content on Tasty makes it easy for viewers to buy the product with a simple tap

Advertising Walmart Joins Forces With BuzzFeed To Recruit More Millennial Shoppers

Walmart and BuzzFeed's Tasty have announced a new partnership to sell kitchen supplies and ingredients

Design Buzzfeed Made A Card Game Out Of Social Media

The game is centered on sending or posting awkward messages

Shopper Marketing & Promotion BuzzFeed Wants To Help People Sell Their Products

The digital media company plans to launch four new brands per year, taking a cut of the sales

Advertising Buzzfeed Will Help You Make a Custom Post-it Mural

The kit includes Post-its and a blueprint for constructing your 7' x 11' design

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