Candy

Brand Activation & Immersion Tweets And Sweets Took Over New York's Union Square In 'Twitter Is' Campaign

The social media giant launched a candy-themed pop-up shop, giving out gummy bears, rock candies and kettle corn to highlight its interactive campaign

Food & Beverage AI Kit-Kat Pop-Up Bar Tailors Candy And Sake Matches For Customers

Nestle is using AI to customize sake and candy pairings in a popup experience for the annual Craft Sake Week

Analysis How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

Beauty Valentines Can Prep For Their Dates At Mars Salon Activation

The confectionary brand is hosting an interactive popup in NYC that offers visitors candy alongside primping services like manicures and blowouts

Advertising Best Of 2018 NYC Holiday Retail Windows

A round-up of the most visually innovative windows that inspire humor, promote charity and tell a holiday story

Consumer Goods How Brands Like M&Ms Are Using Fans For R&D To Create New Flavors

Brands are using contests and open calls for suggestions to create new flavors, building a sense of ownership between customer and product

Hotels, Hospitality & Travel Shanghai Shoppers Can Taste Dove Chocolate At Its Hotel Popup

The multisensory popup experience will provide tastes of Dove's different chocolates in an interactive, hotel-inspired setting, inviting visitors to find their 'pleasure profile'

Packaging & Product Engagement Kit-Kat Bar Fans Can Enjoy A Cocktail Recipe With Their Treat

Nestle is launching cocktail pairings to accompany the launch of its new Kit-Kat flavor, even hosting a pop-up bar at Tokyo's CITAN Hostel to feature hand-picked sake and umeshu drinks

Retail Kit-Kat Helps Mitigate Delayed Travelers' Woes With Free Candy

As a way to improve the customer airport experience while providing advertising for the candy brand, passengers at the São Paolo airport can scan their boarding pass and receive a treat if their flight is delayed

Advertising Werther's Celebrated National Caramel Day With A Real-Life Candy Land

The brand partnered with Hasbro to create an interactive pop-up based on the famous board game in honor of a confectionary holiday

Grocery, Convenience & Supermarket Op-Ed: Creating A Multi-Sensory Brand Experience

Miraya and Liang, co-founders of Desserts Goals, have created a multi-sensory strategy that all brands can learn from and be inspired by

Fitness & Sport Fitness Studio Disguises Free Club Passes As Junk Food

Tight Club fitness studio hid branded goods at grocery stores around Vancouver to encourage shoppers to change their habits

Consumer Goods Cadbury Pop-Up Accepts Knick-Knacks In Exchange For Chocolate

The British confectionary manufacturer is seeking to promote generosity with its new promotion

Delivery & Logistics Japanese Campaign Transforms People's Voices Into Unique Chocolates

An NTT Docomo campaign turned the vibrations and pitch of a voice message into a chocolate design, to be discovered by the recipient