casper

Beauty Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Home Furniture Startup Pays Owners To Show Wares To Potential Customers

In a creative application of the sharing economy, Outer is solving for the challenge of furniture viewing before purchase by turning private residence into showrooms, letting potential customers see items in owners' homes

Brand Activation & Immersion PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Analysis How Brands Like Starbucks Engage Consumers With Experiential Storytelling

In this excerpt from PSFK's 2019 New York Retail Innovation Guide, learn how retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers

Design NYRIW Preview: Hollwich Kushner Executive On Building Dynamic Store Experiences For Casper, MINI, Uniqlo And More

Ahead of the Store Design in a Digital Age panel during NYRIW, PSFK interviewed Hollwich Kushner architecture and design office CEO Marc Kushner to learn how leading retailers are creating memorable, brand-specific store experiences for customers

Fashion & Apparel How Brands Like Casper And L’Occitane Enable Shopping Therapy For The Holiday Season

From offering nap sessions to foodie treats and wellness gift guides, top retailers are catering to consumers' undying health and wellbeing obsessions during a season of winter blues and holiday madness

Features Top DTC Brands Ranked On PSFK Retail Innovation Tracker

This data, gathered via PSFK's Innovation Tracker survey, analyzes today's top direct-to-consumer brands and the strategies that help them succeed

Store Experience & Design Casper Creates A Lounge For Visitors To Nap On Demand

The mattress brand is convincing the city that never sleeps to catch some shut-eye with its luxury sleep incubator, a clever brand activation that joins the trend around experiential retail by offering on-demand napping

BEST OF: Why Casper Is the Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss on how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

Retail This Duvet Box Startup Is Vying For A Piece Of The Sleep Market

Buffy comforters are the latest product tapping into the bed-in-a-box market

Advertising Casper Has Launched A Quarterly Magazine About Sleep And Comfort

The mattress brand created a publication called Woolly to provide a relaxing escape for readers before they go to sleep

Advertising Roundtable: The Biggest Shifts In Experiential Marketing In 2018 And Beyond

To get some crystal ball predictions for what the future of advertising holds for PSFK’s Advertising Playbook, we turned to a handful of experts

Interview Why Casper Is The Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

Podcast PurpleList Podcast Episode 21: Why Casper Is The Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss on how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

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