Analysis How To Build A Value Ecosystem That Shoppers Can Integrate Into Their Lives

In part two in a series of op-eds on emerging brand innovation, PSFK partner Scott Lachut on how brands like Volvo and Chase are creating a bundle of services that will encourage shoppers to integrate brands into their busy schedules

Banks, Insurance & Financial Services JP Morgan Expands Blockchain Interbank Platform To Keep Payments In-House

The bank is expanding its blockchain payments trial by adding additional institutions to its network, hoping to retain customers' business for inter-bank payments and compete with smaller fintech institutions

Home Chase Bank Uses Pinterest Boards To Attract Home Loan Customers

The financial brand is partnering with the creative inspiration platform to design personalized idea boards for home projects that allow clients to apply for a loan directly

Loyalty & Membership Chase Offering Exclusive Rewards To Clients Who Open Sapphire Member Accounts

The financial brand hopes to court wealthy millennial clients with upgrades to its premiere credit card, Sapphire, offering points that translate into savings and exclusive lounge access

Transactions & Payments Chase Will Gamify Banking To Encourage Customers To Improve Their Credit

The bank is looking for new ways to incentivize customers to improve their financial health, as well as differentiate itself in a competitive market, offering rewards like mortgage reductions

Features How Banks Are Using Data To Protect Consumers' Privacy

From fingerprint and facial scanning to voice-activation log-in, banks are implementing several different personalized authentication tools to cultivate consumer trust in the institution and to ensure users that their information remains secure

Brand Activation & Immersion Mobile Chase Center Offers In-Person Banking Advice To Business Owners

The Chase BizMobile will be traveling to business events to book 20-minute coaching sessions will small business owners, enhancing the bank's services with individualized, IRL attention to engage and further aid customers