China

Cafe & Restaurant Starbucks x Alibaba's virtual store in China lets customers easily order ahead online

Coffee chain Starbucks partnered with Chinese ecommerce giant Alibaba to create a virtual store in China, allowing customers to place online orders across Alibaba Group’s mobile apps, as well as the Starbucks app. Customers can also buy digital Starbucks gift cards via the ‘Say It with Starbucks’ option and earn rewards in the Starbucks Rewards program.

Retail Douyu earns revenue by allowing fans to buy digital gifts for their favorite live streamers

Chinese live streaming platform Douyu earns revenue by allowing fans to buy digital gifts for their favorite live streamers, who can then convent the gifts into Chinese yuan (with the platform taking a 50% cut). 

Brand Activation & Immersion Beijing's Daxing International Airport Offers An Art-Infused Travel Experience

The just-finished facility features art that spans centuries, showing off the best of China's art and updating the airport experience

Case Study Sneaker E-Marketplace GOAT Lets Consumers In China Purchase Via WeChat

The brand created its own app complete with WeChat integration to fit the needs of consumers in China who are increasingly interested in streetwear

Analysis Trending: JD.com, Spyce And More Bring Automated Operations To The Restaurant Industry

The following seven restaurants and cafes are leveraging cutting-edge technology and robotic hardware to provide consumers with self-service dining

Merchandising & Curation Taobao Is Helping Museums Cultivate Millennial Relevancy With Custom Merchandise

The e-retailer is using historical artifacts and and art to inspire millennial-friendly products that help cultural institutions to drive engagement

Beauty Ecommerce Platform Livestreams Interactive Retail Experiences From U.S. Stores

Carrying over the popularity of livestream retail experiences from China, ShopShops allows U.S. consumers to view live shopping events from brands and click to buy

Food & Beverage Robots Taste-Test Food During Production To Maintain Consistency

The Chinese government is employing artificial intelligence to evaluate food during the production process to evaluate authenticity and consistency with standards

Fashion & Apparel Fast-Fashion Brand Selected Offers Consumers In China Phygital And Sharable Store Experience

The Scandinavian brand is building a next-gen store experience that merges the best of online and offline retail in a shopping journey designed around social-media sharing and personalization

Banks, Insurance & Financial Services Interview: How Raise Mobile Payments Builds On Existing Infrastructure For Seamless Transactions

Raise's CEO speaks to PSFK about how the payment platform evolved from a gift card marketplace into a centralized mobile transaction experience, redefining loyalty programs as a next-gen digital wallet

Features How Retailers Like PepsiCo Are Improving Supply Chain Efficiency With Sales Data Optimization

From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs

Packaging & Product Engagement How Retailers Like Tencent Are Optimizing Shopper Analytics With Behavioral Heat Mapping

From PSFK's Shopper Data Debrief report, here's how today's brands and retailers are retaining valuable consumer data from in-store tracking technologies

Automotive Alibaba Customers Can Shop By Voice While They Drive

The mega etailer recently announced its development of apps that will connect drivers to its ecommerce hub, letting them drive and shop on command

Loyalty & Membership MAC Cosmetics Targets Gen-Z Consumers With Phygital China Concept Store

As outlined in PSFK's Shopper Data Debrief report, MAC's Shanghai Experience Center is an immersive space that aims to bridge the gap between physical and digital retail with tech-led interactive shopping