Coachella

Analysis Beauty Innovators Like YSL Are Engaging Consumers With Unique Physical Activations

Skincare and cosmetic retailers are transporting customers out of the traditional store layout and upgrading to limited 50s diner-inspired stores, library-themed salons, desert popups and more

Brand Activation & Immersion Donald Glover & Adidas Use Airdrop To Surprise Coachella Attendees With Free Sneakers

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Entertainment Instagram Debuts First-Ever Coachella Activation With Experiential Playground

Dubbed 'Instagram Desert Chill,' the social media platform's branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs

Events AR-Enabled Bose Sunglasses Offer Coachella Guests Exclusive Content

Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

Retail YSL's Coachella Beauty Pop-Up Is A Gas Station For Cosmetics

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more

Delivery & Logistics Coachella Guests Can Skip Concession Lines And Order Via Postmates

Postmates Pickup is helping feed hungry festival goers faster, letting them order from ahead from the app and pick up their food on the fairgrounds when ready

Fashion & Apparel Coachella Attendees Can Shop Their Festival Necessities On Amazon Storefront

The etailer launched a digital storefront designed to function as a one-stop-shop for attendees' festival needs, aligning with younger consumers through occasion-based marketing

Automotive Coachella Guests Can Ship Their Festival Gear To A Local Amazon Locker

Highlighting the agility of its business and flexibility of its delivery options, the e-tailer will set up an array of its pickup lockers on the festival grounds to meet attendees' in-moment needs

Hotels, Hospitality & Travel Marriott Hotel Offered Guests Chic Pop-Up Hotel Rooms At Coachella

The hotel and resort chain teamed up with Coachella for its second year to set up eight decked-out yurts amidst the festival grounds

Fashion & Apparel Festival-Goers Can Buy Designer Jewelry From A Volkswagen Bus

Alexis Bittar's gold-plated VW camper is making the rounds at this year's Coachella festival with a capsule collection of jewelry

Advertising Personalized, Lifelike Avatars Reenact The News Differently For Each Viewer

Genies lets users making a digital clone of themselves to share what's going on in their day or in the news they care about

Retail 'Instagram-Exclusive' Milkshake Hints At The Future Of Social Commerce

Sonic introduces #SquareShakes, the world's first milkshake designed for Instagram

Design Coachella's Mirrored Blocks Put A Modern Twist On Stonehenge [Pics]

Reflection Field is a light installation that transitions from mirrors to computer-programmed LEDs.

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