color

Beauty Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Fashion & Apparel Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Store Experience & Design NYC Visitors Can Learn About Color In Interactive Exhibit Inspired By The City

Color Factory's New York show offers visitors a visually saturated and immersive experience with a backstory about life in the Big Apple

Brand Activation & Immersion Behr's Pop-Up Store Offers Visitors Shoppable Moments Courtesy Of Home Depot

The paint brand's pop-up store allowed visitors to see 'colors in action,' offering the opportunity to consult with on-site experts and buy instantly on iPads, all while celebrating its color of the year

Design Instagram-Friendly Spaces Abounded At NYCxDesign

The number of design week installations created by brands to be more photogenic and sharable continues to grow, exploring attention-grabbing themes in the process

Hotels, Hospitality & Travel HotelTonight App Gives Guests The Option To Purchase The Products In Their Room

This reimagined hotel room made for dreaming is like sleeping in an abstract art painting, and takes niche, boutique hotels to the next level

Delivery & Logistics Stock Image Co Reflects The New Reality

BRWN seeks to change ad industry's use of white people as a default choice

Health Packaging Turns Buying Condoms Into A Tactile Experience

Concept packaging that uses texture, color and straightforward messaging is a welcome departure from flashy and tacky graphics

Automotive Pantone Developed Color-Changing Mood Lighting For Car Interiors

The color institute partnered with Kia to bring customizable ambient lighting into its new luxury sedan

Entertainment Reactive Lighting Makes Video Games More Immersive

Philips and Razer announced a partnership to give gamers an experience that matches the lighting in the room to the activities on their screen

Interview Bringing A Multidisciplinary Vision To Brand Strategy

Strategic designer Maria Silva Mora talks to PSFK about enriching her design background with insights from trend forecasting and human behavior

Technology Artist Collective Creates A Digital Organism Of Light In A Dutch Forest

WERC made a digital organism inspired by nature's complex patterns

Home This Hanging Lamp Changes Color To Match Any Room

The Color Swing uses a sensor to change its light to match whatever color is under it, switching seamlessly between shades