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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Technology company Dell partnered with actress and designer Nikki Reed to recycle the precious metals found in computers and turn them into pieces of jewelry. The line from Reed’s brand BaYou With Love is called the Circular Collection, and the pieces range in price from a $78 gold ball ring to a pair of cufflinks that costs […]

March 30, 2014
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands

August 17, 2018
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