Automotive Ford Enhances The Ownership Experience With Rewards Program And At-Home Repairs

Ford is aiming to create an ecosystem for customers, further training staff and enabling on-demand repair services alongside launching a loyalty program

Food & Beverage Delta And Virgin Atlantic's Beer Vending Machine Offers Customers 230 Flavors

Following the airliners' opening of a pub, the machine is intended to further promote their U.S. destinations, dispensing several hundred beer varieties and assigning one to each location to build engagement with customers

Hotels, Hospitality & Travel Delta Upgrades Its Dining Options For Economy-Class Passengers

With its new premium three-course meal and complimentary prosecco offering, Delta aims to provide better customer experiences for travelers flying internationally in the economy section

Brand Activation & Immersion Virgin Atlantic And Delta Create Pop-Up Pub Offering Craft Beers Inspired By Their 230 U.S. Destinations

The two airlines collaborated on the design of a one-of-a-kind pop-up activation that celebrates the U.S. cities their combined flights service

Post Purchase Service & Support Delta And Equinox Offer Workout Classes Aimed At Treating Jet Lag

To promote the airline's feature-rich Airbus A350 designed to reduce the negative effects of air travel, the brand is offering customers jet lag-suppressing classes with their boarding pass, optimizing customer comfort while also extending brand engagement

Shopper Education & Assistance Delta Fliers Can File A Delayed Bag Claim From The Airline's App

With RFID tracking tech and real-time updates on the status of a missing bag, the airline is easing one of travel's biggest pain points

Analysis Live Data: Consumer Opinion In Auto, Luxury, Retail & Travel

PSFK's new Brand Innovation Tracker helps us quantify winners and losers across market sectors

Hotels, Hospitality & Travel Mapping The Modern Competitive Travel Landscape

Today's leading travel brands are delivering curated, seamless and empowered experiences—and a few are achieving on multiple levels

Advertising A New Delta Ad Uses Clever Camerawork To Grab Viewers' Attention

The airline's campaign takes viewers through iconic places as if they were traveling down an airplane runway

Advertising Delta Campaign Artfully Reimagines 133 Airport Codes On A Wall In Brooklyn

Artist Celyn Brazier illustrated the codes for all of the destinations the airline serves from New York

Retail Delta Wants Fingerprints To Replace Boarding Passes

The airline is piloting a program that replaces boarding passes with finger scanning

Advertising Take A Great Travel Selfie Without Ever Needing To Travel

A Delta ad took pictures of locations all over the world and posted them on a building wall for people to pose for photos as though they were traveling

Technology Delta Is Introducing Biometric Self-Service Bag Drops For Faster Check-In

The airline is trying out a set of automated luggage drop machines equipped with facial recognition technology in a Minneapolis airport

Design Delta's New Tableware Brings High Design To The Cabin

The airline adds 86 pieces, including crystal glassware and new bone china, to its premium cabins