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Analysis How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Brand Activation & Immersion How Retailers Like Walmart Are Appealing To Pet Owners With In-Store Grooming And Vet Services

From PSFKs Engaging Millennial Pet Owners report, here is how four companies are supplementing their product selection with relevant pet care services

Features How Brands Like FitBit Are Employing Technology And DTC Services In Pet Health

Pet healthcare brands and providers are engaging a new wave of millennial owners with tech-driven wellness and direct-to-consumer veterinary services

Delivery & Logistics How Retailers Like Petco Court Millennials With Wellness-Oriented & DTC Pet Food

From PSFK's Engaging Millennial Pet Owners report, here's how four brands are appealing to the young demographic with premium pet food products and services

Beauty How Retailers Like Foot Locker Delight Shoppers With Interactive Brand Playgrounds

These seven leading brands have designed their physical stores to provide immersive shopping environments that engage shoppers at every touchpoint

Consumer Goods Pidan's First Offline Pet Retail Shop Doubles As A Metallic Playhouse For Strays

The digital-native pet brand remade an old Shanghai slaughterhouse into an experiential retail store and playground for stray cats and dogs, featuring a feline-inspired aesthetic that houses the brand's merchandise

Fashion & Apparel Retailer Expands Pet Costume Inventory In Response To Millennial Interest

E-tailer Zulily is offering a wide variety of seasonal pet costumes, treats and toys in a bid to appeal to younger consumers, using algorithms to make tailored suggestions for pet owners

Post Purchase Service & Support Salon Encourages Pets And Their Owners To Enjoy Treatments Together

The massive Private I Concept Store in Hong Kong features multiple animal-friendly zones, including pools, spas, vets and a bakery for dogs as well as hair and nail spaces for owners

Home How Owners Can Stay In Touch With Pets Even From Afar

With a proliferation of pet tech devices, consumers can have the best of both worlds when it comes to caring for pets in the midst of busy, on-the-go lifestyles

Grocery, Convenience & Supermarket Dogs Are Helping Keep The Subscription Model Alive

Unlike other subscription services that have dwindled, pet supplier BarkBox retains 95% of its subscribers

Food & Beverage London Bar Created A Drink Menu Just For Dogs

In celebration of National Pet Month, Smith & Whistle will serve specialty drinks for their patrons' canine companions

Technology Apple's New Emoji Designs Represent People With Disabilities

Apple proposed 13 new emojis to represent the experiences of people with disabilities, including a guide dog, prosthetic limbs and a person in a wheelchair

Advertising Phone Company Lets People Add Their Pets To Family Plans

Swedish mobile provider Telenor launched a humorous campaign to advertise a dog-tracking GPS option for family plans

Hotels, Hospitality & Travel Two Dogs Filmed A Google Street View To Promote Tourism In A Japanese City

In Odate, the birthplace of the Akita dog breed, Google used two Akitas and 360-degree cameras to show off the scenery

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