Ebay

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Automotive Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Brand Activation & Immersion eBay's one-day Black Friday Escape Room let overloaded shoppers relax and play

Ecommerce giant eBay is setting down roots in a one-day pop-up called Black Friday Escape Room. Designed to help overloaded shoppers get a moment of peace on the biggest shopping day of the year, the multi-room installation features holiday-inspired challenges and interactive installations, plus a “Zen Room” that includes hot drinks and stress-free shopping.

Entertainment eBay's Black Friday 'Escape Room' Popup Encouraged NYC Shoppers To Get Their Game—And Zen—On

The ecommerce marketplace's IRL activation in NYC this Black Friday offered frenzied shoppers both an escape from a whirlwind of sales in its 'Zen' room as well as the opp for light gaming and play

Analysis How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Fashion & Apparel eBay Popup Concept Gives Smaller Retailers An IRL Outpost

eBay is opening a market featuring forty local business as an experiment in helping smaller venders cultivate consumer engagement

Fitness & Sport Interview: How Reselling Platform StockX Is Democratizing The Streetwear Drop

PSFK speaks to the founder of the ecommerce IPO platform that lets bidders decide the price for resale and drops of exclusive streetwear merchandise, reinventing the concept by treating consumer goods as assets

Delivery & Logistics UPS Online Fulfillment Solution Helps Small Businesses Process Orders Faster

The eFullfillment systems helps smaller retailers by combining the fast shipping consumers demand with scalable inventory management, storing products and delivering them reliably

Events eBay Helps All-Star Weekend Fans Celebrate With Popup Shop And Digital Drops

eBay aligned with the popular sports weekend with an NBA-themed popup shop In Charlotte, NC, as well as released online sneaker drops from its coveted collection

Banks, Insurance & Financial Services Blockchain-Based Network Lets Members Transact With Trusted Peers

Credo360 is a peer-to-peer network built on social credibility, letting members transact with trusted strangers based on the reputation of their digital identity

Consumer Goods How Brands Like eBay Enhance Home Delivery By Offering Extra Services & Support

Adding value to consumer purchases, top retailers like Walmart and Waitrose are ensuring frictionless product experiences by offering support like in-purchase installation scheduling grocery delivery straight to customers' fridges

Interview Interview: How The UPS Store Is Reinventing The Shipping Experience

Catering to a growing number of 'micro small-business' customers and millennials, the company aims to turn shipping into a memorable retail experience, and bring the shipping store into the 21st century

Features Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Merchandising & Curation eBay's Value Shopping Platform Aims To Attract Young Bargain Hunters

The online marketplace is beta-testing Catch, a complementary program that amasses optimum value products from eBay sellers around the world, combining Trendspotter, Tastemaker and data analysts to tailor results for younger audiences