Europe

Advertising French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Brand Activation & Immersion Le Bon Marché In-Store Pop-Up Brings Summer Shores To City Shoppers

The legendary Paris department store has transformed its space into a vacation-inspired shop with beach-ready products and snacks

Case Study This Subscription-Based Travel Service Curates Personalized Monthly Trips

Taking cues from services like Netflix and Birchbox, BeRightBack allows its members to take curated vacations with subscription travel based on their interests

Delivery & Logistics This Waste-Free DTC Startup Delivers Bottles Of Non-Dairy Milk

As the popularity of dairy alternatives continues to rise, New Milk is dedicated to cutting down on packaging and using sustainable delivery to reach customers in the U.K.

Banks, Insurance & Financial Services ING Bank Introduces Branch Designs Meant To Feel Like Coming Home

The financial giant unveiled new branches in Spain, the Netherlands and Belgium that are designed to provide customers with the comforts of home, including living room-like waiting areas and places for kids to play

Hotels, Hospitality & Travel Finnair's Sustainable Travel E-Concierge Curates Personalized Trips

The Finnish airline now offers a portal where international visitors can plan their customized, sustainable Nordic vacation in one place, including trips for almost every kind of tourist

Food & Beverage The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Automotive Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

PSFK learns about the keys to designing a service for today's younger consumers compatible with mobile and digital-first lifestyles, in conversation with the founder of Driver 1 monthly car rental program

Shopper Education & Assistance Travelers Can Make Emissions-Reducing Transportation Plans Using Booking Service

Green Tickets shrinks carbon footprints by providing travelers with the climate impact of their routes in order to reduce energy consumption, while still accounting for affordability and speed of travel

Baby Boomers Alexa Skills Provide Interactive Guidance To Sufferers Of Dementia

Developed by the Alzheimer's Society, the voice assistant skill helps those suffering from early-stage dementia remember to follow prescriptions, take meals and celebrate loved ones' birthdays

Fashion & Apparel Shoppers Click & Collect Orders From Fashion E-Retailer's Physical Stores

Germany's Zalando is partnering with its featured brands to let shoppers retrieve merchandise from its outlet locations, tapping into its brick-and-mortar stock to supplement online sales

Packaging & Product Engagement Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Post Purchase Service & Support Amazon Integrates Pick-Up Service Into European Retail Stores

The e-tailer is bringing its Amazon Counter pickup points to European retailers, starting with grocery chain Fermopoint in Italy and Next in the U.K.

Consumer Goods Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health