Europe

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Post Purchase Service & Support Amazon Integrates Pick-Up Service Into European Retail Stores

The e-tailer is bringing its Amazon Counter pickup points to European retailers, starting with grocery chain Fermopoint in Italy and Next in the U.K.

Advertising Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Food & Beverage European Grocer Lets Families Co-Create Digital Shopping Lists

German grocery chain Edeka created a shopping companion app that will help households collaborate on lists and deliver groceries to their door

Brand Activation & Immersion Grocery Chain Offers Shoppers Transparency Through Food Podcast

Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series

Beauty Le Bon Marché Launches Next-Gen Store Tech Exhibit

The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots

Automotive All-In-One Transit Platform Streamlines Berlin Mobility

Jelbi is Berlin's mobile platform designed to help visitors and Berliners alike navigate the city, including all mobility options from bikesharing to ridehailing and public transit in one place

Grocery, Convenience & Supermarket Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Cafe & Restaurant NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses

Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food

Delivery & Logistics DHL Wants To Let Online Shoppers Try On Their Clothes At The Post Office

The initiative aims to streamline the online shopping process by putting dressing rooms in the post office and letting consumers immediately return if unsatisfied

Hotels, Hospitality & Travel Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

Banks, Insurance & Financial Services Car Insurance Startup Lets Drivers Pay For Their Policy By The Mile

Car insurer Emil charges customers for insurance based on how much they drive and tracks it in real time, offering a tailored and flexible system reflective of drivers' car usage

Loyalty & Membership Real-Time Maintenance Solution Proactively Alerts Drivers To Vehicle Problems

Bridgestone's platform sends messages regarding maintenance issues directly to drivers' mobile devices, letting them quickly address repair needs and even book appointments

Shopper Education & Assistance Customers Can Receive A Customized Skincare Regimen From AI Cleansing Device

A Scandinavian skincare brand created a cleansing device that doubles as a beauty advisor, using artificial intelligence to assess customers' skin and create a tailored skin regimen