Europe

Brand Activation & Immersion The Country Of Iceland Opens A ‘Premium Tap Water’ Bar

In an effort to dissuade plastic bottle use and drive reappraisal of one of its most bountiful resources, the island nation is promoting a new product across its airports, hotels and bars: luxury tap water

Automotive Expert Insight: How To Meet An Underserved Driver Market With Flexible Monthly Plans

PSFK learns about the keys to designing a service for today's younger consumers compatible with mobile and digital-first lifestyles, in conversation with the founder of Driver 1 monthly car rental program

Case Study Travelers Can Make Emissions-Reducing Transportation Plans Using Booking Service

Green Tickets shrinks carbon footprints by providing travelers with the climate impact of their routes in order to reduce energy consumption, while still accounting for affordability and speed of travel

Baby Boomers Alexa Skills Provide Interactive Guidance To Sufferers Of Dementia

Developed by the Alzheimer's Society, the voice assistant skill helps those suffering from early-stage dementia remember to follow prescriptions, take meals and celebrate loved ones' birthdays

Delivery & Logistics Shoppers Click & Collect Orders From Fashion E-Retailer's Physical Stores

Germany's Zalando is partnering with its featured brands to let shoppers retrieve merchandise from its outlet locations, tapping into its brick-and-mortar stock to supplement online sales

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Post Purchase Service & Support Amazon Integrates Pick-Up Service Into European Retail Stores

The e-tailer is bringing its Amazon Counter pickup points to European retailers, starting with grocery chain Fermopoint in Italy and Next in the U.K.

Advertising Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Food & Beverage European Grocer Lets Families Co-Create Digital Shopping Lists

German grocery chain Edeka created a shopping companion app that will help households collaborate on lists and deliver groceries to their door

Grocery, Convenience & Supermarket Grocery Chain Offers Shoppers Transparency Through Food Podcast

Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series

Beauty Le Bon Marché Launches Next-Gen Store Tech Exhibit

The Parisian retailer is challenging its brands to push the in-store experience envelope with a "geek mais chic" tech-themed spring showcase, featuring everything from digital art personalization to drink-mixing robots

Hotels, Hospitality & Travel All-In-One Transit Platform Streamlines Berlin Mobility

Jelbi is Berlin's mobile platform designed to help visitors and Berliners alike navigate the city, including all mobility options from bikesharing to ridehailing and public transit in one place

Loyalty & Membership Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Analysis NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses

Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food

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