Jan is the founder and current patron of Det Visionære Køkken, a project that is meant to reduce the waste of food in supermarkets but also raising the awareness about food waste in private households. The initiative started in Horsens with agreements between supermarkets and Det Visionære Køkken about picking up products which the stores would have thrown out. The products are then used to cook together. A group of young and enthusiastic people is preparing the dinner together and trying out new recipes and ideas. The concept is to invite different people for the dinner and talk about food waste and the problems which come along with this topic.
Dan Germain from Innocent Drinks showed how important it is to tell human stories to shape and develop a brand at PSFK London