Europe

Food & Beverage Belgian Supermarket Will Fill Shoppers' Google Assistant-Dictated Lists

Colruyt grocery stores will allow shoppers to create and send lists for filling by voice via an app integrated with Google Assistant

Cafe & Restaurant NYRIW Preview: How Home Cooking Trends Will Change Grocery & Restaurant Businesses

Ahead of hosting a site visit during New York Retail Innovation Week, where Morgenstern ambassadors will discuss the brand's unique approach to retail and customer experience, chef Nicholas Morgenstern chats with PSFK about evolving preferences in the ways consumers buy, cook and consume food

Delivery & Logistics DHL Wants To Let Online Shoppers Try On Their Clothes At The Post Office

The initiative aims to streamline the online shopping process by putting dressing rooms in the post office and letting consumers immediately return if unsatisfied

Hotels, Hospitality & Travel Sustainable Travel Program Rewards Conscious Tourists With Beer And Ice Cream

The Italian city of Bologna created the BetterPoints app to encourage people to walk, bike or take a bus rather than drive in a car, rewarding them with free food and movie tickets

Automotive Car Insurance Startup Lets Drivers Pay For Their Policy By The Mile

Car insurer Emil charges customers for insurance based on how much they drive and tracks it in real time, offering a tailored and flexible system reflective of drivers' car usage

Loyalty & Membership Real-Time Maintenance Solution Proactively Alerts Drivers To Vehicle Problems

Bridgestone's platform sends messages regarding maintenance issues directly to drivers' mobile devices, letting them quickly address repair needs and even book appointments

Beauty Customers Can Receive A Customized Skincare Regimen From AI Cleansing Device

A Scandinavian skincare brand created a cleansing device that doubles as a beauty advisor, using artificial intelligence to assess customers' skin and create a tailored skin regimen

Brand Activation & Immersion Volkswagen's Car-Sharing Program Offers Customers Package And Dry Cleaning Drop-Off

The automaker's We Share service aims to engage younger urban demographics fond of ride-share services as well as differentiate itself in a bustling market by offering extra amenities

Fashion & Apparel H&M On How Its Voice-Activated Mirror Is Connecting Its Digital And IRL Identities Through The Power Of Selfies

The retailer explains to PSFK how it's integrating voice and facial recognition technology into its brick-and-mortar stores in an effort to upgrade the IRL shopping experience and incentivize store visits

Shopper Education & Assistance Virtual Concierge Helps Travelers Navigate London Like A Local

The app is called Lewis and provides tourists with multiple curated tours that enable them to design their own personalized and memorable travels

Health Pop-Up Bakery Offers Customers Mental Health Support

Lidl Ireland and the National Centre for Youth Mental Health are teaming up with an awareness-raising baked goods drive to provide mental health support for the community while collecting funds for the foundation in the process

Post Purchase Service & Support Volkswagen's Last-Chance-To-Buy Auctions Help Push Premium Cars Online

Volkswagen Financial Services U.K.  launched specifically-timed auctions every Thursday to offer auto dealers the chance to buy cars at discounted prices from its unsold stock

Shopper Marketing & Promotions Citroën Filmed Dating Sessions Hosted Inside Its C3 Model As It Zipped Around A Racetrack

The speed dating show will promote the features of the Citroën C3, such as its built-in dashcam which was used to record what transpired inside it, and will showcase the fast-paced dates of three couples

Merchandising & Curation Shoppers Can Purchase A Bottle Of Tiffany & Co. Fragrance From A Vending Machine

The retailer is looking to revamp its brand with interactive store features that are Instagram and social media ready