experiment

Analysis Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Beauty How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Brand Activation & Immersion How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Fashion & Apparel Retail Trends Playbook 2020 Takeaways: The Four Pillars Of Next-Generation Digital Integration

Take a look through the top digital transformation strategies for tomorrow's leading retailers

Features Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Food & Beverage First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Advertising MIT Media Lab's Live AR Game Uses Crowdsourcing To Control The Main Player

With the lab's BeeMe game, internet players virtually will be able to take full control over a live actor on a mission to defeat evil this Halloween, providing inspiration for brands to design immersive experiences for their audiences

Technology Pioneer Of Humanability: Nigel Jacob

In an interview with PSFK, working in collaboration with Verizon, Nigel Jacob discusses how he is using technology for good with his work for New Urban Mechanics

Retail Retail Innovation Tracker: DTC Brands Challenge Majority Of Legacy Players

PSFK survey suggests that only a handful of legacy leaders get retail innovation right but most are at risk from next-gen DTC brands

Design Pioneer Of Humanability: Christina Agapakis

In an interview with PSFK, working in collaboration with Verizon, Christina Agapakis reflects on how her work as Ginkgo Bioworks is helping us build a more equitable and sustainable future by designing custom microbes

Interview Interview: How Scent Is Set To Revolutionize The Customer Experience

In this interview, sensory design and fragrance expert Olivia Jezler shares her insight on the potential for scent, when integrated into retail design, to provide more meaningful and engaging experiences for consumers

Grocery, Convenience & Supermarket Retail Column: For Better Blended Retail, Purpose Needs To Outshine Tech

Retail columnist Winston Wright looks at The Phluid Project's purposeful, community-oriented approach to retail at its gender-free NYC store

Loyalty & Membership Interview: Inside Betaworks' New Clubhouse, Where Builders Connect

Betaworks head of creative James Cooper explains the philosophy behind the startup studio's new membership club ahead of his talk at our CXI 2018 conference

Op-Ed Op-Ed: 5 Retail Strategies From Shoptalk For The 'Customer-Obsessed'

YourStudio's Tom Philipson shares his takeaways from Shoptalk, which see successful brands and retailers working on unified customer journeys, rapid experimentation and community

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