family

Automotive Mercedes-Benz Pop-Up Targets Families With Kid-Sized "Dealership"

The luxury automaker hosts a pop-up at the King of Prussia Mall to let kids test drive tiny versions of their vehicles

Brand Activation & Immersion Buzzfeed Is Launching A Rotating Toy Store For Millennial Families

In time for the holidays, the online pop-culture publication is launching an experiential Manhattan toy store designed for millennial families that will feature rotating themes and stock

Video Technology Can Relieve The Guilt Of Family Meals

Suvie founder Robin Liss says that tech can save people from the unhappiness of take-out and convenience meals

Children Auto Retailer Designs Dealerships For Every Member Of The Family

Lookers is focusing on making the whole gang happy, with new amenities like baby-changing facilities and children's play areas

Entertainment NBC Universal Offers Craftsy Subscriber Base A Lifestyle-Themed Subscription Service

Learning video network Craftsy now will be folded into Bluprint, a subscription-based VOD service that focuses on content such as music, fitness and decor

Brand Activation & Immersion Iberostar Hotels Creates Camp Program For Its Youngest Clientele

Adults can relax and enroll their children in a choice of 140 activities, giving kids entertaining and educational experiences tailored specifically for them to enhance the stay for the whole family

Shopper Marketing & Promotions Volvo U.K. Celebrates Modern Family Diversity With Signage Redesign

A new set of icons represents a 21st-century definition of family in time for the launch of the automaker's 'New Family Model,' the 2019 Volvo V60 Estate, helping align the brand with modern values

Advertising Milka Created A Cookie-Themed Board Game

Milka Biscuit Run is a game created to bring the family together while further cementing the confectionary brand's wholesome image

Design Honda's Mobility Concepts Focus On Increasing Family Time

A car that becomes a guest room and an intelligent lawn mower shows how mobility can blend into living spaces

Fitness & Sport PurpleList Podcast Episode 1: Richard Branson On Why He’s Launching Virgin Sport

His solution to mobilize the masses to do get fit? Launching a fitness festival evocative of Coachella!

Design PSFK 2017: What We Learned From A 75-Year-Old Instagram Star

Ji Lee of Facebook talks about a project he started with his father, whose drawings for his grandchildren became a viral hit on Instagram

Design PurpleList Podcast Episode 11: How One Grumpy Old Man Became An Art Wizard On Instagram

PSFK 2017 speaker Ji Lee just wanted his father to connect with his grandkids online—then his dad accidentally became Instagram famous

Advertising Richard Branson On Why He's Launching Virgin Sport

We caught up with Sir Richard Branson and Virgin Sport CEO Mary Wittenberg to discuss why they're combining fitness with the swagger of Virgin

Children Playground Movie Theater Brings In Younger Audiences

The Cinépolis has created Junior theaters to make the movie watching experience more active for children with playground equipment