Features

Brand Activation & Immersion Interview: Why Storytelling Is The Future Of The Physical Retail Experience

Lionesque Group founder Melissa Gonzalez shares insights on the future of the brick-and-mortar experience in a digital world, emphasizing the importance of storytelling

Fashion & Apparel How Heritage Brands Are Maintaining Their Legacy Through Emotional Connection

In an excerpt from PSFK’s New York Retail Innovation Guide, top heritage brands in the city are connecting with consumers using immersive opportunities, exclusive offerings and purposeful collaborations in order to revitalize their legacy

Health Interview: How Fleur Marché Converts The CBD-Curious Luxury Customer With Quality And Curation

PSFK speaks to the luxury CBD platform's founders to get a glimpse at how the site differentiates itself in the quickly evolving cannabis retail space, combining consumer needs with CBD's best applications for a curated and quality experience

Luxury Interview: How The RealReal Leverages Circular Luxury Apparel For A Sustainable Future

Ahead of his appearance at Shoptalk, The RealReal's head of omni-channel, Michael Groffenberger, caught up with PSFK to share his insights on the future of luxury consignment, as well as how consumers are increasingly turning to more sustainable, economic and eco-friendly options

Food & Beverage Hemp Beverage Startup Recess Opens Adult Playground For Stressed Workers

The wellness beverage brand opens a lively popup experience designed to provide a recreational reset for overstressed creatives

Podcast: How Social-Savvy Brands Win

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Loyalty & Membership Retail Trends Playbook Excerpt: Understanding Evolving Shopper Expectations

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four key trends help explain the evolution of shopper expectations today and how brands can meet them

Hotels, Hospitality & Travel How Department Stores Like Nordstrom Remain Relevant In The Digital Age

As detailed in PSFK’s 2019 New York Retail Innovation Guide, legacy department stores and innovative new retailers maintain their status as destinations in the age of ecommerce by offering immersive experiences and exclusive events

Design Discussion Takeaways: The Importance Of Store Design In A Digital Age

As part of New York Retail Innovation Week, three leaders from the world of store design convene to share expert insight on the future of the physical store and the key consumer needs it continues to serve even in a digital age

Automotive How Retailers In China Are Enabling Faster On-Demand Grocery Ordering And Delivery

As detailed in PSFK’s China Debrief, grocery retailers in the forward-looking country are experimenting with interactive technology both inside the store and on-the-go to enable shopping experiences that are faster and more intuitive than ever

Home How Tech-Focused Retailers Like Sony Are Enabling Next-Gen Store Experiences

New York retailers are utilizing technology to empower sales associates and turn the store visit into a dynamic, personalized experience

Delivery & Logistics How Brands Like SnackNation Deliver Curated Discovery Experiences To Offices

Responding to employee demand for health-conscious alternatives, brands are curating subscription boxes that feature a range of options

Packaging & Product Engagement How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products