FitBit

Analysis How Brands Like FitBit Are Employing Technology And DTC Services In Pet Health

Pet healthcare brands and providers are engaging a new wave of millennial owners with tech-driven wellness and direct-to-consumer veterinary services

Fashion & Apparel Fitbit Partners With Adidas And Blue Apron To Reward Premium Customers

The fitness tracker brand is diversifying its partnerships to enhance how it rewards consumer activity, slated to launch a premium paid program later this year

Features How Brands Like Fitbit Encourage Healthy Lifestyles With Gamified Wellness Tracking

Brands are using wearable fitness technology to gamify wellness and connect consumers across personalized programs

Fitness & Sport Fitbit Wearers Can Share Data With NIH To Improve Health Care

The Fitbit BYOD program is a digital health initiative in partnership with the NIH's health project All of Us and is designed to use real-time participant data to inform healthcare research

Health FitBit Launches Premium Service For Healthcare Providers And Employers

FitBit Care aims to enable a deeper connection between individuals and their doctors through the brand's wearable devices, providing healthcare practitioners and individuals alike the ability to monitor and manage their daily health

Packaging & Product Engagement Start-Up Uses DNA Test To Provide Customers With Personalized Nutrition

Habit's custom nutrition advice aims to help people improve their health and lifestyles using genetic testing, taking into account individuals' metabolism, sensitivities and more to create tailored profiles

Technology How Technology Is Making Remote Senior Care Possible

Non-invasive and efficient care for the elderly is becoming possible thanks to remote technology like wearable devices and in-home monitoring

Op-Ed Op-Ed: Tech Will Save Healthcare, And Healthcare Will Save Your Business

Evan Kraut, managing director of Grey Adventures, argues that data and devices will lead to better health—and drive transformation in other industries

Children Fitbit Has Made A Fitness Tracker Just For Kids

The health and fitness brand designed the Fitbit Ace for kids and parents to track activity levels, sleep habits and more

Food & Beverage Interview: Where The Smart Money Is Going Into Pet Trends

Sector investor David Cunningham describes the trends that he sees leading the pet industry

Retail App Uses Negative Reinforcement To Help People Reach Fitness Goals

The new Fitbit-linked app will keep users' money should they fail to keep their fitness goals

Design How The FDA Is Planning For A Future Of Health Wearables

The government agency created a new wearables program with the hopes to introduce more innovative health features to the market

Hotels, Hospitality & Travel Lyft Is Offering Seniors Free Rides To Understand Their Needs Better

The ride-sharing company is working with USC and AARP in a new study

Merchandising & Curation Fitbit Launches Its First Smartwatch To Improve Health And Fitness

Fitbit Ionic, the first smartwatch from the wearables pioneer, offers a highly personalized experience