fitness

Analysis The Active Lifestyle Hubs Bringing Health And Wellness To A Growing Mid-Atlantic Region

As D.C and Philadelphia emerge as leaders in retail innovation, these wellness-based spots are a must-see for locals and tourists alike

Fashion & Apparel Puma's Digital-Led Store Enhances How Consumers Discover Its Shoes

The athletic brand famous for its sneakers is driving engagement by enhancing store consumers' path to purchase at three key stages

Fitness & Sport Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Brand Activation & Immersion Champion And Foot Locker Offer eSports Fans Live NYC Tournament

Giving esports fans the chance to connect in real life, the two retailers will be hosting a tournament at Champion's flagship store as well as selling merchandise from the competing teams in-store and online

Loyalty & Membership Obé Boutique Fitness Brings Livestream Workouts To Subscribers' Living Rooms

Inspired by Jane Fonda workouts of the '80s, Obé fitness is harking back to millennial consumers' childhoods with retro aesthetics and themes for its on-demand subscription class program

Merchandising & Curation French Sporting Goods Retailer Opens Apple-Powered Cashless U.S. Store

Decathlon is launching its first and flagship location on U.S. soil complete with digital-led and cashless transaction features as well as experimenting with kiosk check-outs

Design Adidas Commits To Sustainability With 100% Recyclable Shoe

Called The Loop, the fully sustainable sneaker is part of the sportswear retailer's efforts to reduce shoe-making waste, designing a pair of kicks that are "made to be remade"

Retail The North Face Closes Stores And Encourages Outdoor Activity For Earth Day

In keeping with its brand focus on adventuring, the retailer is shuttering its U.S. and Canada stores this holiday and hosting IRL meetups for its community

Health Under Armour's Next-Gen Performance Apparel Boosts Wearers' Oxygen Delivery

The athletic apparel retailer's latest gear moves beyond moisture wicking and into heat capturing to dilate wearers' blood vessels with bioceramic technology, improving performance, sleep and recovery

Post Purchase Service & Support Reebok's Loyalty Program Aims To Drive Engagement And Generate Insights

Reebok Unlocked will reward customers not just for purchases but also for brand interactions like social media sharing in efforts to encourage engagement and generate consumer insights

Beauty Lululemon Broadens Lifestyle Ecosystem With Personal Care Collection

The athleisure retailer is launching a purported 'selfcare' line of beauty and body products like 'sweat reset face moisturizer' and 'anti-stink deodorant,' designed specifically for athletic consumers

Shopper Education & Assistance Kardashian Lifestyle Platform Competes With Goop And Even Amazon

Kourtney Kardashian's ecommerce marketplace curates content related to health and wellness, life and style, interior design, beauty, motherhood and more, with many drawing comparisons to GOOP

Shopper Marketing & Promotion Athleta Debuts Wellness Collective To Support Healthy Living For Women

The athletic apparel retailer is launching the Wellness Collective, hosting monthly healthy lifestyle-focused events at Athleta stores across the country, as well as an accompanying digital content hub

Entertainment NBCU Debuts 'Shop With Golf' Online Marketplace For Sports Fans

The mass media company is slated to launch an ecommerce platform for its Golf Channel to enable a new revenue stream targeted at today's digital-first consumers,

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