Advertising French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Entertainment Amazon's Streaming Platform Lets Thursday Night Football Fans Shop Ads

Game-streaming service Twitch allows viewers to buy official merchandise while watching live-streams of the game, capitalizing on the wide captive audience of football season

Consumer Goods Pepsi Provides Football Fans With A Multi-City Tailgate Tour

Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Fashion & Apparel Social Shopping Website's First Retail Location Focuses On Exclusive Merchandise And Collaborations has been laying the groundwork for its IRL foray with a series of 20 pop-up events over the past four years, now crystallizing in an NYC brick-and-mortar shop focused on unique partnerships and rotating product selections

Fitness & Sport How The World's Leading Sports Team Uses Data To Enhance The Game

One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service

Technology Streaming Sports Platform Provides Instant AI Match Footage Analysis

This AI program informs coaches how to adjust their play to preform better in live games

Advertising These NFL Beer Glasses Light Up After A Touchdown

Bud Light created glasses for New England Patriots fans to drink from that light up whenever the Patriots score a touchdown during the game

Food & Beverage Tostito's Lucky Bags Are Blessed With Every NFL Team’s Pre-Game Superstition

Open those bags of chips and unleash the good luck charm for your favorite NFL team this football season!

Retail FIFA Is Experimenting With Ways To Bring Soccer Into The Modern Age

International soccer (or football) is starting to follow other sports leagues already utilizing important technology

Design The NFL Is Tapping Into Creative Talent Of Young Designers

PSFK attended an event co-hosted by NFL and FIT, celebrating design creations by several students

Interview This 3D-Scanned Football Helmet Makes The Game Safer For Players

In response to growing concerns, pioneering football sports tech firm Riddell has recently debuted its latest 3D-scanned football helmet

Fitness & Sport 90's Super Bowl Ad Returns On Snapchat

An Anheuser-Busch commercial returned from previous decades to Snapchat as an interactive experience

Entertainment Creative Marketing VP: Is Advertising Ruining Super Bowl Advertising?

Tim Leake, SVP of Creative, Marketing & Innovation at RPA explains why ads need to retain an element of surprise