football

Brand Activation & Immersion Amazon's Streaming Platform Lets Thursday Night Football Fans Shop Ads

Game-streaming service Twitch allows viewers to buy official merchandise while watching live-streams of the game, capitalizing on the wide captive audience of football season

Consumer Goods Pepsi Provides Football Fans With A Multi-City Tailgate Tour

Hoping to build engagement with football season's wide-reaching audience, the retailer's tour will travel to select NFL cities and college campuses and feature events like concerts and meet and greets with team legends

Fashion & Apparel Social Shopping Website's First Retail Location Focuses On Exclusive Merchandise And Collaborations

Fancy.com has been laying the groundwork for its IRL foray with a series of 20 pop-up events over the past four years, now crystallizing in an NYC brick-and-mortar shop focused on unique partnerships and rotating product selections

Entertainment How The World's Leading Sports Team Uses Data To Enhance The Game

One of the worlds biggest sports teams is sharing data to help its fans get more out of the brand experience and receive the best customer service

Fitness & Sport Streaming Sports Platform Provides Instant AI Match Footage Analysis

This AI program informs coaches how to adjust their play to preform better in live games

Advertising These NFL Beer Glasses Light Up After A Touchdown

Bud Light created glasses for New England Patriots fans to drink from that light up whenever the Patriots score a touchdown during the game

Food & Beverage Tostito's Lucky Bags Are Blessed With Every NFL Team’s Pre-Game Superstition

Open those bags of chips and unleash the good luck charm for your favorite NFL team this football season!

Design The NFL Is Tapping Into Creative Talent Of Young Designers

PSFK attended an event co-hosted by NFL and FIT, celebrating design creations by several students

Technology This 3D-Scanned Football Helmet Makes The Game Safer For Players

In response to growing concerns, pioneering football sports tech firm Riddell has recently debuted its latest 3D-scanned football helmet

Advertising 90's Super Bowl Ad Returns On Snapchat

An Anheuser-Busch commercial returned from previous decades to Snapchat as an interactive experience

Entertainment Creative Marketing VP: Is Advertising Ruining Super Bowl Advertising?

Tim Leake, SVP of Creative, Marketing & Innovation at RPA explains why ads need to retain an element of surprise

Fitness & Sport Advertising Expert: What To Make Of Progressive Brand Messaging

Ginny Golden, Group Creative Director at AKQA, discussed the underlying trends and themes that ran through the Super Bowl advertisements' brand messaging this year

Advertising Strategy Expert: How Can Super Bowl Advertising Remain Relevant?

Jake Thomas, Strategy Director at Match Marketing Group, uncovers the trends and challenges around this year's game

Technology How Intel's Drones Kicked Off The Super Bowl Halftime Show

Choreographed drones took to the dark skies at the start of the halftime show to present the more artistic ways a creative can use a drone